Shikha Karamchandani, Ph.D.

Go-getter
DISC Type : d

Member of Board of Studies at RV University

Bengaluru, Karnataka, India

Overview

Dr. Shikha Karamchandani is a marketing educator and researcher at RV University, where she serves as an Assistant Professor and Program Director. With a Ph. D. in Management, she focuses on blending academic theory with practical application. Colleagues describe her as a passionate, creative, and committed researcher and teacher.

Personality Overview

Fast-Paced

Challenger

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Marketing Education
As Program Director and professor, she designs curricula and recently delivered a session on using digital marketing for educational institutions.
Consumer Behavior
She teaches this subject and her research explores advertising value, brand attitudes, and purchase intentions, particularly on social media.
Micro-Influencer Impact
She authored an article for the Hindustan Times and published research on how micro-influencers build trust and shape consumer decisions.

Media Appearances

An article by Dr. Shikha Karamchandani, Assistant Professor and Programme Director (Facebook post). Featured in RV University – Facebook

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Congratulations to Shikha Karamchandani, Assistant Professor at the School of Business (Facebook post). Featured in RV University – Facebook

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Work History

2-2025
Member of Board of Studies at RV University
6-2024
Program Director at RV University
4-2024
Assistant Professor at RV University
11-2022 - 4-2024
Pedagogical Research Associate at Indian Institute of Management Bangalore
8-2021 - 8-2022
Research Associate at MICA | The School of Ideas

Education

1-2018 - 10-2023
Doctor of Philosophy - PhD from SPUMBA - Post Graduate Department of Business Management - Sardar Patel University
2015 - 2017
Master of Business Administration (MBA) from SPUMBA - Post Graduate Department of Business Management - Sardar Patel University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Member of Board of Studies at RV University
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Insights For Selling To Shikha

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shikha is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Shikha

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Shikha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Shikha take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Shikha

Personality Compatibility


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