Shikha Karamchandani, Ph.D. in

Shikha Karamchandani, Ph.D.

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Member of Board of Studies at RV University
📍 Bengaluru, Karnataka, India

Dr. Shikha Karamchandani is a marketing educator and researcher at RV University, where she serves as an Assistant Professor and Program Director. With a Ph. D. in Management, she focuses on blending academic theory with practical application. Colleagues describe her as a passionate, creative, and committed researcher and teacher.

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Experience
9 Years
Current Role
Member of Board of Studies
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Shikha cares about

Marketing Education
As Program Director and professor, she designs curricula and recently delivered a session on using digital marketing for educational institutions.
Consumer Behavior
She teaches this subject and her research explores advertising value, brand attitudes, and purchase intentions, particularly on social media.
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Career

Work history

2-2025
Member of Board of Studies
RV University
6-2024
Program Director
RV University
4-2024
Assistant Professor
RV University
11-2022 - 4-2024
Pedagogical Research Associate
Indian Institute of Management Bangalore
8-2021 - 8-2022
Research Associate
MICA | The School of Ideas
In the press

Media appearances

An article by Dr. Shikha Karamchandani, Assistant Professor and Programme Director (Facebook post). Featured in RV University – Facebook
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Congratulations to Shikha Karamchandani, Assistant Professor at the School of Business (Facebook post). Featured in RV University – Facebook
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Education
1-2018 - 10-2023
Doctor of Philosophy - PhD
SPUMBA - Post Graduate Department of Business Management - Sardar Patel University
2015 - 2017
Master of Business Administration (MBA)
SPUMBA - Post Graduate Department of Business Management - Sardar Patel University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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