Shikha Pakhide

Commander
DISC Type : D

Founder CEO at ShikhaShikz Marketing

Pune District, Maharashtra, India

Overview

Shikha Pakhide is an award-winning growth marketing leader with over two decades of B2B experience, now serving as the Founder and CEO of ShikhaShikz Marketing. She specializes in demand generation, go-to-market strategies, and data storytelling for SaaS companies. Colleagues describe her as creative, passionate, and a great manager and mentor.

Beyond her marketing career, Shikha is a published author with a passion for writing, reading, and travel. Her personal interests also include sketching, and she is a mother of two. She actively participates in several marketing communities, including the CMO Alliance and CMO Council, to continuously enhance her knowledge.

Unique fact: She co-authored "Gang of Insomniacs, " a book that celebrates motherhood by sharing the personal stories of ten different mothers.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Data Storytelling
She delivered a talk in 2023 on using data storytelling as "rocket fuel" for accelerating SaaS growth, emphasizing its power over dry metrics on a dashboard.
Demand Generation
After two decades in corporate roles, she founded her own demand generation company in 2024, focusing on creating data-driven, tailored strategies.
Go-To-Market Strategy
Has extensive hands-on experience crafting GTM strategies for global tech companies like Jio Platforms and X0PA AI, successfully navigating diverse markets across continents.

Media Appearances

Shikha has no verified media appearances

Work History

1-2024
Founder CEO at ShikhaShikz Marketing
1-2023 - 12-2023
Head of Marketing at Jio Platforms Limited (JPL)
2-2022 - 1-2023
Global Marketing Director at X0PA AI
1-2017 - 2-2022
Senior Marketing Manager at Bentley Systems
6-2008 - 1-2017
Regional Marketing at Bentley Systems

Education

2001 - 2003
MBA from Bharati Vidyapeeth
1997 - 2000
B.A.(English Honours) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Pune District, Maharashtra, India Job Level : Leadership Designation : Founder CEO at ShikhaShikz Marketing
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Insights For Selling To Shikha

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shikha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shikha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Shikha move?

  • If convinced, they can reach decisions quite fast.
  • Can Shikha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shikha

Personality Compatibility


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