Shiksha Chhabra

Critic
DISC Type : C

Deputy Public Relations Manager at Libas

Delhi, India

Overview

Shiksha is a digitally fluent marketing communications specialist leading PR and Brand Partnerships at Libas. An alumna of MICA, she has diverse experience in fashion, fintech, and e-commerce. Colleagues describe her as a brilliant, creative, dedicated, and resourceful professional with a talent for brand storytelling.

Driven by curiosity and a passion for learning, Shiksha explores different forms of storytelling outside of work. Her writings analyze modern social media trends and offer commentary on cultural phenomena, such as the grandiosity of Indian weddings, reflecting a keen observational eye.

Unique fact: She has a certification in Crisis Communication, highlighting her expertise in corporate reputation management.

Personality Overview

Critic

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Brand Partnerships
Actively seeks strategic collaborations for Libas, recently posting about partnering with non-alcoholic beverage brands for events and store launches.
Fashion PR
Drives the public relations strategy for fashion brand Libas, recently promoting a record-breaking launch of 11 new stores in a single day.
Reputation Building
A core focus of her role and professional headline. She is certified in Crisis Communication, underscoring her expertise in managing brand perception.

Media Appearances

Shiksha has no verified media appearances

Work History

6-2025
Deputy Public Relations Manager at Libas
12-2023 - 6-2025
Assistant Account Manager at Adfactors PR
9-2022 - 12-2023
Senior Executive - Corporate Communications, Corporate Marketing & Sustainability at Viacom18 Media Private Limited
1-2022 - 9-2022
Senior Marketing Associate at Innovaccer
6-2019 - 1-2022
Account Executive at Adfactors PR

Education

2020 - 2020
Post Graduation from MICA | The School of Ideas
2017 - 2019
Master's degree from Amity University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Middle Designation : Deputy Public Relations Manager at Libas
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Insights For Selling To Shiksha

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiksha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Shiksha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Shiksha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shiksha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shiksha

Personality Compatibility


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