Shiv Kumar Pandey

Sharpshooter
DISC Type : DC

Founder & CEO at Niumatrix Digital

Bengaluru, Karnataka, India

Overview

Shiv Kumar Pandey is the Founder & CEO of Niumatrix Digital, bringing 17 years of B2B marketing expertise to help businesses scale. He specializes in building predictable lead and demand generation engines. Colleagues and clients describe him as creative, straightforward, and having an entrepreneurial skillset.

He holds an MBA from the Indian Business Academy and is certified in "Blitzscaling" by Reid Hoffman, reflecting his focus on rapid business growth.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

B2B Growth Strategy
His company, Niumatrix Digital, is dedicated to helping B2B businesses scale from $5M to $25M+ by building predictable lead and demand generation pipelines.
Predictive Lead Scoring
He advocates for a data-driven model (40% firmographic, 30% behavioral, 30% intent) to prioritize high-value leads and improve sales conversion rates.
Marketing for Staffing
He actively discusses the shift in the staffing and recruitment industry from a sales-dependent model to one driven by marketing-enabled growth.

Media Appearances

Shiv has no verified media appearances

Work History

5-2024
Founder & CEO at Niumatrix Digital
11-2022 - 4-2024
Head of Digital Marketing at Alp Consulting Ltd.
5-2021 - 10-2022
Head of Digital Marketing & Strategic Alliances at RPG Group
11-2019 - 5-2021
Senior Manager - Performance Marketing at Embibe
11-2018 - 11-2019
Head of Marketing at Conversion Bug

Education

2006 - 2008
MBA/PGDBM from Indian Business Academy, Bangalore
2002 - 2005
B. Com. from University of Calcutta

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder & CEO at Niumatrix Digital
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Insights For Selling To Shiv Kumar

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiv Kumar is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shiv Kumar

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Shiv Kumar move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Shiv Kumar take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Shiv Kumar

Personality Compatibility


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