Shivam Gupta

Editor
DISC Type : CS

Growth Marketing Lead at Routematic

Bangalore Urban, Karnataka, India

Overview

Shivam Gupta is a seasoned B2B marketing leader with over 9 years of experience building revenue pipelines for tech companies like Routematic, Darwinbox, and Yellow. ai. He specializes in data-driven demand generation and integrated digital marketing. Colleagues describe him as a strategic, supportive, and data-driven manager.

There is no publicly available information about his personal life.

Within just four months at Routematic, he was recognized as an "Innovation Champion, " highlighting his belief that adapting to new technology is essential for staying relevant.

Personality Overview

Self-Disciplined

Slow Buyer

Fact-Driven

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Demand Generation
He has a proven history of building and scaling ROI-driven demand generation engines, notably taking one from $0 to over $10M in revenue.
Marketing Technology
He believes that adapting to new tech is no longer optional and is critical for keeping marketing campaigns and strategies relevant and effective in the modern landscape.
Data-Driven Strategy
Described as someone who is always updated with numbers, he has a passion for data-driven insights and a track record of exceeding ROI targets with measurable campaigns.

Media Appearances

Shivam has no verified media appearances

Work History

6-2025
Growth Marketing Lead at Routematic
10-2024 - 4-2025
Senior Manager - Digital Marketing at Gupshup
10-2022 - 10-2024
Revenue Marketing Manager at Darwinbox
2-2022 - 10-2022
Assistant Director at yellow.ai
5-2020 - 2-2022
Senior Marketing Manager at yellow.ai

Education

2011 - 2015
B.Tech(EIE) from Gitam University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bangalore Urban, Karnataka, India Job Level : Middle Designation : Growth Marketing Lead at Routematic
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Insights For Selling To Shivam

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shivam is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Shivam

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Shivam move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Shivam take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Shivam

Personality Compatibility


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