Shivika Sinha

Examiner
DISC Type : cs

Assistant Manager - Content Marketing & PR at Olyv India (formerly SmartCoin)

Bengaluru, Karnataka, India

Overview

Shivika is a content marketer and brand storyteller at Olyv India, focused on driving PR and growth. With an advanced certificate in Digital Marketing from MICA, she specializes in managing marketing campaigns, sales enablement, and creating compelling web content.

She appears to be an active participant in her companys culture and team-building activities. Shivika recently joined an in-house badminton tournament, showing a fun-loving side and an interest in connecting with colleagues outside of work projects.

She was part of the team that successfully launched a major brand campaign for Olyv India on the JioHotstar platform.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brand Storytelling
Her core focus is on telling brand stories, exemplified by her work on a campaign highlighting the financial journeys of over 50 million Indians.
Integrated Marketing
She actively seeks partners for diverse campaigns, from influencer collaborations for festive seasons to out-of-home (OOH) billboard advertising.
Financial Inclusion
Expresses pride in working for a company that builds "responsible, accessible credit, " showing a passion for the mission behind her work.

Media Appearances

Shivika has no verified media appearances

Work History

10-2024
Assistant Manager - Content Marketing & PR at Olyv India (formerly SmartCoin)
4-2024 - 10-2024
Product Marketing Lead at 5C Network
11-2022 - 3-2024
Content - Product Marketing at 5C Network
1-2022 - 10-2022
Content Lead at PitchOnePR

Education

9-2023 - 5-2024
Advanced Certificate in Digital Marketing and Communications from MICA | The School of Ideas
2021 - 2023
Master of Arts - MA from Indira Gandhi National Open University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Assistant Manager - Content Marketing & PR at Olyv India (formerly SmartCoin)
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Insights For Selling To Shivika

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shivika is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Shivika

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Shivika move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Shivika take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Shivika

Personality Compatibility


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