Shobeir Seddington

Sharpshooter
DISC Type : DC

Executive Director of Data Science at CVS Health

New York, New York, United States

Overview

Shobeir is the Executive Director of Data Science at CVS Health, focusing on building agentic marketing and retail media solutions. With a PhD from Arizona State University, he has a history of establishing data-driven cultures and personalization engines. Colleagues describe him as innovative, talented, and an excellent mentor.

Beyond his corporate role, Shobeir is a passionate mentor, helping PhDs transition into data science careers. Described by others as having a patient and easy-going nature, he is also an advisor for the Harvard Business Review, enjoys writing, and has an interest in art.

Unique fact: He co-developed AstroPaint, a Python package for creating and visualizing celestial maps of astrophysical signals from dark matter halos.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Agentic Marketing
His current role at CVS Health involves leading a team to build AI agents that autonomously execute strategic marketing campaigns and adapt to consumer behavior.
Retail Media
A key focus of his executive position is building out retail media capabilities at the scale of a Fortune 6 company, leveraging data science for client success.
Data-Driven Culture
He has a proven track record of establishing cultures of experimentation and measurement at both CVS Health and Gopuff, leading to significant increases in data-informed decisions.

Media Appearances

Shobeir has no verified media appearances

Work History

9-2025
Executive Director of Data Science at CVS Health
8-2023
Director of Data Science at CVS Media Exchange (CMX)
8-2021
Harvard Business Review Advisor at Harvard Business Review
9-2022 - 11-2023
Director of Data Science and Personalization at CVS Health
8-2021 - 9-2022
Principal Data Scientist at Gopuff

Education

2011 - 2015
PhD from Arizona State University
2008 - 2010
M.Sc from Sharif University of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Senior Designation : Executive Director of Data Science at CVS Health
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Insights For Selling To Shobeir

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shobeir is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shobeir

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Shobeir move?

  • If convinced, they can reach decisions quite fast.
  • Can Shobeir take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shobeir

Personality Compatibility


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