Shobhit Bhatnagar

Questioner
DISC Type : c

Founder at LH2 Holdings

Seattle, Washington, United States

Overview

Shobhit Bhatnagar is a seasoned entrepreneur, best known for co-founding Gradeup, a leading exam preparation platform acquired by BYJUS. An alumnus of IIM Calcutta, he is now channeling his expertise in scaling businesses into his new venture, LH2 Holdings, which focuses on optimizing marketing and conversion systems for companies.

Outside of his entrepreneurial pursuits, Shobhit is an avid traveler who has visited over 15 countries. He is also a passionate auto enthusiast and enjoys reading, particularly biographies and books focused on travel and the economy.

He was recognized by Entrepreneur India as one of the leading entrepreneurs in their "35 under 35" list for 2020.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

EdTech Entrepreneurship
Co-founded and scaled Gradeup, an exam preparation platform, leading to a successful acquisition by BYJU'S, one of the world's largest edtech companies.
Marketing Optimization
His new venture and recent posts focus on building systems to optimize marketing and conversion, drawing from his experience scaling Gradeup.
Product-Led Sales
He transitioned Gradeup's business model to product-led sales post-acquisition to align with BYJU'S core strategy.

Media Appearances

Shobhit has no verified media appearances

Work History

9-2024
Founder at LH2 Holdings
6-2021 - 2-2023
CEO at BYJUS Exam Prep at Gradeup (Gradestack Learning Pvt Ltd)
5-2015 - 6-2021
CEO & Co-Founder, Gradeup at Gradeup (Gradestack Learning Pvt Ltd)
1-2013 - 4-2015
Co-Founder at Grade Stack
9-2011 - 12-2012
Consultant at Ernst & Young - Business Advisory Services (India)

Education

2008 - 2010
MBA from Indian Institute of Management, Calcutta
2004 - 2008
B.E. from Punjab Engineering College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seattle, Washington, United States Job Level : Leadership Designation : Founder at LH2 Holdings
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Insights For Selling To Shobhit

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shobhit is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shobhit

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shobhit move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shobhit take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shobhit

Personality Compatibility


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