Shobhna Dass in

Shobhna Dass

Evaluator · DISC type dcs
Owner at Shobhna's Ayurveda
📍 United Kingdom

Shobhna Dass is the founder of Shobhnas Ayurveda, a wellness brand built on the legacy of her Ayurvedic practitioner father. She translates ancestral wisdom into accessible, natural products for modern living. Her commitment to quality was recognized when her signature ghee won a Bronze at the 2025 UK Quality Food Awards.

Her passion for holistic health is a lifelong journey, starting in her childhood kitchen where she learned Ayurvedic principles. This heritage, which includes a strict vegetarian diet and family traditions, inspired her to launch her business to share the benefits of natural foods and mindful living with a wider audience.

Unique fact: Shobhna founded her business from her family kitchen in Essex, using traditional methods passed down from her mother and grandmother.

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Current Role
Owner
Location
United Kingdom
Personality Overview

How Shobhna shows up

Quality Focused
Thorough Evaluator
Hard To Convince

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Shobhna cares about

Ayurvedic Traditions
Her business is founded on Ayurvedic principles learned from her father, aiming to make this ancient wisdom accessible for modern, holistic health.
Natural Food Products
She is committed to creating pure, natural products, highlighted by her award-winning organic ghee made in small batches from grass-fed butter.
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Career

Work history

Owner
Shobhna's Ayurveda
In the press

Media appearances

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Education

Shobhna has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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