Shobhna Dass

Evaluator
DISC Type : dcs

Owner at Shobhna's Ayurveda

United Kingdom

Overview

Shobhna Dass is the founder of Shobhnas Ayurveda, a wellness brand built on the legacy of her Ayurvedic practitioner father. She translates ancestral wisdom into accessible, natural products for modern living. Her commitment to quality was recognized when her signature ghee won a Bronze at the 2025 UK Quality Food Awards.

Her passion for holistic health is a lifelong journey, starting in her childhood kitchen where she learned Ayurvedic principles. This heritage, which includes a strict vegetarian diet and family traditions, inspired her to launch her business to share the benefits of natural foods and mindful living with a wider audience.

Unique fact: Shobhna founded her business from her family kitchen in Essex, using traditional methods passed down from her mother and grandmother.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Ayurvedic Traditions
Her business is founded on Ayurvedic principles learned from her father, aiming to make this ancient wisdom accessible for modern, holistic health.
Natural Food Products
She is committed to creating pure, natural products, highlighted by her award-winning organic ghee made in small batches from grass-fed butter.
Family Legacy
Her company was founded to honor and extend the legacy of her father, a renowned Ayurvedic practitioner, bringing his wisdom to a wider audience.

Media Appearances

Shobhna has no verified media appearances

Work History

Owner at Shobhna's Ayurveda

Education

Shobhna has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Owner at Shobhna's Ayurveda
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Insights For Selling To Shobhna

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shobhna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shobhna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shobhna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shobhna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shobhna

Personality Compatibility


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