Simon Goodman
Critic · DISC type CSimon Goodman is the Founder and CEO of OVER THE MOO UK, bringing the Australian plant-based ice cream brand to the UK market. He is a proven entrepreneur with a long history of running his familys multi-generational trimmings business, Ludlow 1867. He holds a BA from Newcastle University and people describe him as having a unique "spirit of adventure. "
Outside of his entrepreneurial ventures, Simon has a keen interest in motorsports, specifically indoor go-karting. He enjoys mentoring the next generation of business leaders, recently collaborating with students from Kingston Business School on a real-world marketing project to provide them with practical industry experience.
His original family business, Ludlow & Co, was founded in 1867 by his great-great-grandfather, a goldsmith who supplied military insignia during both World Wars.
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They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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