Simon Goodman is the Founder and CEO of OVER THE MOO UK, bringing the Australian plant-based ice cream brand to the UK market. He is a proven entrepreneur with a long history of running his familys multi-generational trimmings business, Ludlow 1867. He holds a BA from Newcastle University and people describe him as having a unique "spirit of adventure. "
Outside of his entrepreneurial ventures, Simon has a keen interest in motorsports, specifically indoor go-karting. He enjoys mentoring the next generation of business leaders, recently collaborating with students from Kingston Business School on a real-world marketing project to provide them with practical industry experience.
His original family business, Ludlow & Co, was founded in 1867 by his great-great-grandfather, a goldsmith who supplied military insignia during both World Wars.
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