Simon Goodman

Critic
DISC Type : C

Founder and CEO at OVER THE MOO UK LTD

London, England, United Kingdom

Overview

Simon Goodman is the Founder and CEO of OVER THE MOO UK, bringing the Australian plant-based ice cream brand to the UK market. He is a proven entrepreneur with a long history of running his familys multi-generational trimmings business, Ludlow 1867. He holds a BA from Newcastle University and people describe him as having a unique "spirit of adventure. "

Outside of his entrepreneurial ventures, Simon has a keen interest in motorsports, specifically indoor go-karting. He enjoys mentoring the next generation of business leaders, recently collaborating with students from Kingston Business School on a real-world marketing project to provide them with practical industry experience.

His original family business, Ludlow & Co, was founded in 1867 by his great-great-grandfather, a goldsmith who supplied military insignia during both World Wars.

Personality Overview

Precise

Critic

Negotiator

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Plant-Based Startups
Launched and is now crowdfunding for OVER THE MOO, a dairy-free ice cream brand from Australia, aiming to expand its presence across the UK retail market.
Retail Supply Chain
Focuses on building robust cross-border logistics and warehouse partnerships for his ice cream brand and has a long history of supplying major retailers like Next.
Family Business Legacy
Previously managed his family's multi-generational trimmings company, which dates back to 1867, before pivoting to his new entrepreneurial venture in the food industry.

Media Appearances

Simon has no verified media appearances

Work History

8-2021
Founder and CEO at OVER THE MOO UK LTD
2-2014
Managing Director at LUDLOW 1867 LTD
10-1988 - 9-1993
Account Director at Charles Barker
Managing Director at Ludlow & Co Ltd
PR and Corporate Communications manager at Sony

Education

1984 - 1987
BA from Newcastle University
1978 - 1983
Education details unavailable from Shrewsbury School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at OVER THE MOO UK LTD
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Simon

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Simon take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Simon

Personality Compatibility


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