Shotinutt Chewsuwan

Evaluator
DISC Type : dcs

Head of E-commerce & Omnichannel Experience at SEPHORA

Bangkok, Bangkok City, Thailand

Overview

Shotinutt Chewsuwan is the Head of E-commerce & Omnichannel Experience at Sephora Thailand, with nine years of expertise in digital strategy. She has a strong track record of accelerating sales, notably boosting them by 130% in three years. Colleagues describe her as energetic, creative, and enthusiastic.

She is an entrepreneur at heart, having founded two startups in the health and pet business sectors. Shotinutt aspires to become an influential thought leader and mentor for professionals in the e-commerce industry, reflecting a passion for giving back and fostering talent.

Unique fact: While building her corporate career, she founded and ran a health brand that sold products in major supermarkets.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

E-commerce Acceleration
Her core professional focus is helping companies accelerate their e-commerce business, backed by a proven track record of delivering triple-digit sales growth.
Omnichannel Experience
Her role at Sephora and recent engagement with LVMH functional sessions show a clear focus on evolving and growing seamless omnichannel capabilities.
Team Leadership
Has extensive experience managing teams and is noted for her talent in building them. She frequently posts about hiring new talent for her teams.

Media Appearances

Shotinutt has no verified media appearances

Work History

10-2021
Head of E-commerce & Omnichannel Experience at SEPHORA
7-2019 - 10-2021
Regional Head of eCommerce Marketing at DKSH
10-2018 - 7-2019
Senior Manager - Digital Media Strategy Planning at OMD Worldwide
1-2014 - 4-2019
Business Owner at HB Middle Group
1-2018 - 9-2018
Senior Account Manager - eCommerce for Retailers at aCommerce - Ecommerce Solutions for Southeast Asia

Education

2013 - 2014
MSc in Entrepreneurship and Strategy from University of East Anglia
2012 - 2013
Graduate Diploma in Business from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bangkok, Bangkok City, Thailand Job Level : Mid-senior Designation : Head of E-commerce & Omnichannel Experience at SEPHORA
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Insights For Selling To Shotinutt

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shotinutt is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shotinutt

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shotinutt move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shotinutt take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shotinutt

Personality Compatibility


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