Shraddha Desai

Questioner
DISC Type : c

Principal, AWS Professional Services - US Financial Services at Amazon Web Services (AWS)

San Francisco, California, United States

Overview

Shraddha Desai is a customer-focused leader at AWS, specializing in enterprise transformation for the U.S. Financial Services sector. Her career at global software firms like Appian and AWS has been dedicated to delivering substantial customer ROI through technology and process enhancements. She holds an executive business education from Stanford University.

Outside of her professional life, Shraddha has a passion for world travel. She once took a sabbatical for extended journeys throughout India, Western Europe, and South America, demonstrating an interest in experiencing diverse cultures and global perspectives firsthand.

Unique fact: She received two nominations for the Intellectual Contribution Award while at Stanfords Graduate School of Business.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer ROI
Her professional focus is on leading teams that deliver tangible ROI, retention, and advocacy for enterprise software customers.
Financial Services Transformation
Currently leads professional services and customer success initiatives for the U.S. Financial Services industry at Amazon Web Services.
Applied AI
Holds an AWS Certified AI Practitioner certification, indicating a focus on the practical business applications of artificial intelligence.

Media Appearances

Shraddha has no verified media appearances

Work History

1-2021
Principal, AWS Professional Services - US Financial Services at Amazon Web Services (AWS)
2014 - 2020
Director, Professional Services and Customer Success at Appian Corporation
7-2013 - 6-2014
Sabbatical - Extended Travels to India, Western Europe and South America at Objective Corporation
8-2008 - 7-2014
Lead Business Consultant/Solution Architect, Professional Services at Objective Corporation
2007 - 2008
Implementation Manager, Professional Services at Stellar Asia Pacific

Education

LEAD Executive Business Program from Stanford University Graduate School of Business
Master's Degree from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco, California, United States Job Level : Senior Designation : Principal, AWS Professional Services - US Financial Services at Amazon Web Services (AWS)
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Insights For Selling To Shraddha

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shraddha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shraddha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shraddha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shraddha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shraddha

Personality Compatibility


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