Shreen Katyan

Critic
DISC Type : C

Chief Business Officer at SANJEEVANI AGROFOODS LIMITED.

Dehradun, Uttarakhand, India

Overview

Shreen Katyan is the Chief Business Officer at Sanjeevani Agrofoods and the co-founder of Barsana Magic, a direct-to-consumer organic food brand. A graduate of Boston University with a Master of Science, he leverages his expertise in data science and business development to scale consumer health brands, particularly in the e-commerce space.

He has a keen interest in market trends, particularly the impact of quick commerce on brand discovery and consumer habits. Shreen also pays close attention to public health issues, such as the prevalence of hidden sugars in everyday food products, reflecting his commitment to genuine consumer well-being.

He successfully scaled his brands presence on Blinkit from zero to over 450 dark stores in just 90 days.

Personality Overview

Precise

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Consumer Health Brands
Cofounded and is actively building Barsana Magic, an organic food brand, with a stated mission of creating a consumer health brand.
E-commerce Scaling
He shared that Barsana Magic achieved ₹50. 9 Lakhs in e-commerce revenue for FY25-26 with a 6. 00x Return on Ad Spend (ROAS).
Quick Commerce
He actively analyzes the impact of platforms like Blinkit on brand discovery and consumer behavior, viewing their convenience as a potential challenge for brands.

Media Appearances

Shreen has no verified media appearances

Work History

4-2024
Chief Business Officer at SANJEEVANI AGROFOODS LIMITED.
10-2023 - 3-2024
Data Scientist at Newton School
7-2023 - 9-2023
Operation intern at National Health Mission, Uttar Pradesh
5-2022 - 8-2022
Analyst Internship at Harvard University
6-2020 - 8-2020
Intern at Cisco

Education

8-2021 - 1-2023
Master of Science - MS from Boston University
2017 - 2021
Bachelor of Engineering - BE from Ramaiah Institute Of Technology

More Information

Social Presence :

Prographics :

Exp : 3 Location : Dehradun, Uttarakhand, India Job Level : Leadership Designation : Chief Business Officer at SANJEEVANI AGROFOODS LIMITED.
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Insights For Selling To Shreen

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shreen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Shreen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Shreen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shreen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shreen

Personality Compatibility


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