Shreya A.

Questioner
DISC Type : c

Product Lead at Selfridges

London Area, United Kingdom

Overview

Shreya is the Product Lead at Selfridges, overseeing the product strategy for customer propositions like membership and CRM. She leads cross-functional teams to enhance customer retention and recently relaunched the "Selfridges Unlocked" membership programme. Colleagues describe her as professional and an excellent communicator.

Her academic background includes studying Politics and German at the University of Nottingham and Humboldt-Universität zu Berlin, giving her a unique perspective on European affairs.

She holds both AgilePM® Foundation and APM Project Management (PMQ) certifications, underscoring her expertise in structured project delivery.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Membership
Leads strategy for customer propositions and recently relaunched the "Selfridges Unlocked" membership programme to drive customer retention and engagement.
Omnichannel Experience
Focuses on creating seamless and impactful customer touchpoints across web, app, and in-store environments to improve the overall customer journey.
Data-Driven Strategy
Emphasizes using deep customer insights and data to make informed product decisions and continuously iterate on the customer experience.

Media Appearances

Shreya has no verified media appearances

Work History

1-2025
Product Lead at Selfridges
2-2022 - 1-2025
Product Manager, Membership & VIP at Selfridges
1-2021 - 2-2022
Senior Product Manager, Drop & Go at Post Office Ltd
9-2018 - 12-2020
Management Graduate Scheme at Post Office Ltd
4-2017 - 8-2017
Intern, Lifestyle Strategy at UFA GmbH

Education

2014 - 2018
Politics and German from University of Nottingham
2016 - 2017
Education details unavailable from Humboldt-Universität zu Berlin

More Information

Social Presence :

Prographics :

Exp : 7 Location : London Area, United Kingdom Job Level : Middle Designation : Product Lead at Selfridges
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Insights For Selling To Shreya

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shreya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shreya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shreya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shreya take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shreya

Personality Compatibility


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