Shreya Goel

Pioneer
DISC Type : dsi

Founding Partner - Head of Influencer Marketing, Brand Solutions at HYPD

New Delhi, Delhi, India

Overview

Shreya is a Founding Partner at HYPD, focusing on influencer marketing and driving 0-to-1 business growth within the creator economy. A graduate of FDDI Business School, her career includes key roles at Trell and One Impression. Colleagues describe her as an "exceptional mentor" and a "great team leader. "

As a self-proclaimed "hardcore startup enthusiast, " Shreya loves learning how big companies are built and thrives on new challenges. She views adventure and learning opportunities as intrinsically linked, consistently pushing herself to explore new frontiers in her professional life.

She is passionate about empowering vernacular creators, recently celebrating a regional creators first-ever billboard feature as a major success.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Influencer-Led Growth
Her entire career is focused on using influencer marketing not just for branding, but as a direct channel for business growth and distribution.
Creator Economy
She is deeply involved in building the creator economy, focusing on driving shoppable content and adding tangible value to creators.
Early-Stage Startups
She identifies as a "hardcore startup enthusiast" with expertise in "0-1 growth, " showing a passion for building ventures from the ground up.

Media Appearances

Shreya has no verified media appearances

Work History

5-2022 - 10-2025
Founding Partner - Head of Influencer Marketing, Brand Solutions at HYPD
12-2021 - 5-2022
Lead - Shoppable content at Trell
3-2021 - 12-2021
Influencer Lead - A Series, Wearables at Cheil India
9-2020 - 3-2021
Head of Business Growth at One Impression
9-2019 - 9-2020
Business Infrastructure Manager at One Impression

Education

1997 - 2013
Education details unavailable from Loreto Convent School
2013 - 2018
IPBM (BBA+MBA) from FDDI Business School (Ministry of Commerce and Industry, Government of India) , Institute of National Importance - By Act of Parliament

More Information

Social Presence :

Prographics :

Exp : 8 Location : New Delhi, Delhi, India Job Level : N/A Designation : Founding Partner - Head of Influencer Marketing, Brand Solutions at HYPD
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Insights For Selling To Shreya

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shreya is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shreya

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shreya move?

  • They are generally fast movers and can take quick decisions
  • Can Shreya take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shreya

Personality Compatibility


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