Shruthi Venkatesh

Observer
DISC Type : ic

Communication Designer at Distil

Bengaluru, Karnataka, India

Overview

Shruthi is a creative professional specializing in transforming brand communication through content marketing and social media. Her experience includes designing digital collateral at Distil, managing accounts like Microsoft and Philips at The Glitch, and developing brand strategy. She holds a B. Des from the Indian School of Design and Innovation.

Beyond her core marketing role, Shruthi is a multi-faceted creative who enjoys copywriting, design, and filmmaking, believing its never too late to learn a new skill. She is introspective, publicly sharing her thoughts on themes like perfectionism, aspiration, and the evolution of social media platforms.

She began her brand consulting journey with Réia Diamonds after receiving an enthusiastic, out-of-the-blue phone call about the initial idea.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Communication
Her career has focused on formulating comprehensive communication strategies for brands across platforms like Instagram, Facebook, and Pinterest.
Social Media Trends
She actively analyzes and shares thoughts on the evolution of social media, such as Instagram's shift away from pure content discovery algorithms.
Content Strategy
She has extensive experience designing content strategies and building data-backed editorial calendars that have extended content reach by up to 45%.

Media Appearances

Shruthi has no verified media appearances

Work History

11-2023 - 8-2024
Communication Designer at Distil
12-2022 - 11-2023
Brand Consultant at Réia
7-2021 - 9-2021
Account Planning and Management at The Glitch
6-2019 - 7-2019
Social Media Management at Fully Filmy

Education

2018 - 2022
B.Des from Indian School of Design and Innovation
7-2018 - 6-2022
Bachelor's degree from ATLAS SkillTech University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Communication Designer at Distil
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Insights For Selling To Shruthi

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shruthi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shruthi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Shruthi move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Shruthi take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Shruthi

Personality Compatibility


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