Shruti Chand

Sharpshooter
DISC Type : DC

Co-founder & Director at Green Pencil Foundation

Maharashtra, India

Overview

Shruti Chand is the founder and CEO of Naarica, a sustainable period-underwear brand serving over 50, 000 women globally. An alumna of ESSEC Business School, she is a growth marketing and storytelling expert focused on scaling early-stage consumer brands. Her background includes experience in EU partnerships with Back Market.

Shruti is passionate about social impact, co-founding the Green Pencil Foundation to advance climate action and sustainable menstruation. She also mentors early-career graduates, guiding them on studying abroad and achieving their career goals. Her journey in social entrepreneurship began in Paris, where Naarica was conceptualized.

Unique fact: Her company, Naarica, was incubated at STATION F in Paris as one of just 10 startups selected for the Femtech Founders Cohort.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Sustainable Menstruation
Founded Naarica to provide eco-friendly, reusable period care and is a co-founder of the Green Pencil Foundation, which also focuses on menstrual health advocacy.
Femtech Innovation
Her company was incubated in a Femtech cohort and she actively discusses untapped opportunities in women's tech, aiming to disrupt the space with innovative solutions.
Consumer Brand Growth
Positions herself as a "Consumer Growth Operator" with a knack for numbers and storytelling, helping early-stage brands achieve their first scale.

Media Appearances

Saina Nehwal Backs D2C Femtech Brand Naarica. Featured in Inc42

See Now

Work History

8-2025
Co-founder & Director at Green Pencil Foundation
5-2023
Founder and CEO at Naarica
3-2023 - 9-2023
Founder - Naarica (Incubated - Resident) at STATION F
9-2022 - 8-2024
Founder and Mentor at MIM Wizard - Study Abroad for high potential individuals
1-2022 - 5-2022
External Consultant - Circular Business Model at L'Oréal

Education

2019 - 2022
Msc in Management from ESSEC Business School
2014 - 2017
Bachelor of financial markets from Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 7 Location : Maharashtra, India Job Level : Leadership Designation : Co-founder & Director at Green Pencil Foundation
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Insights For Selling To Shruti

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shruti is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shruti

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Shruti move?

  • They can take decisions very fast if you manage to convince them.
  • Can Shruti take some risk or not?

  • The risks don’t matter much to them.

You And Shruti

Personality Compatibility


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