Shruti Chand in

Shruti Chand

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Co-founder & Director at Green Pencil Foundation
📍 Maharashtra, India

Shruti Chand is the founder and CEO of Naarica, a sustainable period-underwear brand serving over 50, 000 women globally. An alumna of ESSEC Business School, she is a growth marketing and storytelling expert focused on scaling early-stage consumer brands. Her background includes experience in EU partnerships with Back Market.

Shruti is passionate about social impact, co-founding the Green Pencil Foundation to advance climate action and sustainable menstruation. She also mentors early-career graduates, guiding them on studying abroad and achieving their career goals. Her journey in social entrepreneurship began in Paris, where Naarica was conceptualized.

Unique fact: Her company, Naarica, was incubated at STATION F in Paris as one of just 10 startups selected for the Femtech Founders Cohort.

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Experience
7 Years
Current Role
Co-founder & Director
Job Level
Leadership
Location
Maharashtra, India
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Priorities

Topics Shruti cares about

Sustainable Menstruation
Founded Naarica to provide eco-friendly, reusable period care and is a co-founder of the Green Pencil Foundation, which also focuses on menstrual health advocacy.
Femtech Innovation
Her company was incubated in a Femtech cohort and she actively discusses untapped opportunities in women's tech, aiming to disrupt the space with innovative solutions.
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Career

Work history

8-2025
Co-founder & Director
Green Pencil Foundation
5-2023
Founder and CEO
Naarica
3-2023 - 9-2023
Founder - Naarica (Incubated - Resident)
STATION F
9-2022 - 8-2024
Founder and Mentor
MIM Wizard - Study Abroad for high potential individuals
1-2022 - 5-2022
External Consultant - Circular Business Model
L'Oréal
In the press

Media appearances

Saina Nehwal Backs D2C Femtech Brand Naarica. Featured in Inc42
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Education
2019 - 2022
Msc in Management
ESSEC Business School
2014 - 2017
Bachelor of financial markets
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Social presence
in
Behavioral profile

DISC profile (public)

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