Shubha Pai

Trailblazer
DISC Type : ID

Head of YouTube Sales & Solutions, India at Google

Bengaluru, Karnataka, India

Overview

Shubha Pai is a sales and marketing leader with two decades of experience in ad tech and e-commerce. As the Head of YouTube Sales & Solutions for India at Google, she focuses on revenue planning, go-to-market strategy, and leveraging digital platforms for impactful advertising. She holds a management degree from the Indian School of Business.

She is passionate about generating ideas, leading teams, and exploring the connection between business and personal transformation. Shubha has spoken publicly about leadership, resilience, self-awareness, and finding meaning beyond a job title, indicating a strong interest in personal development, emotional intelligence, and well-being.

At a prior role at Flipkart, she achieved 100% revenue growth in her division in just eight months.

Personality Overview

Persuasive

Assertive

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

YouTube's Ecosystem
Her recent talks emphasize leveraging YouTube's multi-format ecosystem, especially Connected TV (CTV) and Shorts, to deliver full-funnel business outcomes for brands in India.
Creator Economy
Frequently discusses how brands can authentically partner with creators to build community, drive conversations, and connect with niche audiences, particularly around cultural moments like the IPL.
Go-to-Market Strategy
A core skill mentioned throughout her career, with extensive experience building businesses and GTM plans from scratch at both Google and Flipkart.

Media Appearances

Special Address by Shubha Pai, Google | MEC 2025. Featured in YouTube

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"YouTube is the living room hero of Indian streaming" – Interview with Shubha Pai, Head of YouTube Sales & Solutions, India. Featured in Exchange4Media

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Shubha Pai, Head of Brand Solutions at Google India, shares her insights on brands and entertainment on Instagram. Featured in Instagram

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Work History

10-2021
Head of YouTube Sales & Solutions, India at Google
6-2017 - 10-2021
Head, YouTube for Action, Brand Solution Sales (YouTube & more) at Google
3-2017 - 5-2017
Head, 3P Ad Sales (FMCG, Auto, Telco, BFSI & Others) at Flipkart
8-2016 - 2-2017
Head, Ad Sales for Appliances & Home at Flipkart
4-2016 - 7-2016
Head, Lifestyle Ads Sales, Flipkart at Flipkart

Education

2007 - 2008
Post Graduate Programme in Management from Indian School of Business
1998 - 2002
BE from Visvesvaraya Technological University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of YouTube Sales & Solutions, India at Google
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Insights For Selling To Shubha

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Shubha

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Shubha move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Shubha take some risk or not?

  • They can take risks if necessary.

You And Shubha

Personality Compatibility


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