Shubhendra Kanade is the Head of Marketing at Fractal, where he leverages extensive experience in analytics, consulting, and strategy. His expertise spans the BFSI, telecom, and retail industries across India and Southeast Asia. A graduate of VJTI, Mumbai University, he previously launched Axis Banks successful "Burgundy" wealth management program, growing its AUM significantly.
He has a passion for building things from the ground up, with a successful track record in both starting and turning around businesses. He finds inspiration for branding in creative concepts, such as naming a solution after the intricate and beautiful patterns generated by a kaleidoscope.
His career began at Fractal when it was a startup of less than 30 people; he has since seen it grow to over 5, 000 employees and become a listed company.
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