Shubhendra Kanade in

Shubhendra Kanade

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Head of Marketing at Fractal
📍 Mumbai, Maharashtra, India

Shubhendra Kanade is the Head of Marketing at Fractal, where he leverages extensive experience in analytics, consulting, and strategy. His expertise spans the BFSI, telecom, and retail industries across India and Southeast Asia. A graduate of VJTI, Mumbai University, he previously launched Axis Banks successful "Burgundy" wealth management program, growing its AUM significantly.

He has a passion for building things from the ground up, with a successful track record in both starting and turning around businesses. He finds inspiration for branding in creative concepts, such as naming a solution after the intricate and beautiful patterns generated by a kaleidoscope.

His career began at Fractal when it was a startup of less than 30 people; he has since seen it grow to over 5, 000 employees and become a listed company.

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Experience
22 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Shubhendra cares about

AI & Analytics
As marketing head for a leading AI & analytics firm, he is an expert at translating complex AI concepts into compelling value propositions for B2B audiences.
Wealth Management
He has a proven track record in the affluent banking sector, having led the project to launch Burgundy, Axis Bank's premier wealth management program.
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Career

Work history

11-2023
Head of Marketing
Fractal
11-2019 - 10-2023
Chief Analytics Officer
Brihanmumbai Municipal Corporation
1-2014 - 11-2019
Head, Product & Portfolio - Affluent Business
Axis Bank
9-2010 - 11-2019
Head, Business Analytics - Liabilities and Investments
Axis Bank
8-2007 - 9-2010
Senior Manager - Analytics
Adventity Global Services Pvt. Ltd.
In the press

Media appearances

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Education
BE
VJTI, Mumbai University
Social presence
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Behavioral profile

DISC profile (public)

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