Shubhendra Kanade

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DISC Type : cis

Head of Marketing at Fractal

Mumbai, Maharashtra, India

Overview

Shubhendra Kanade is the Head of Marketing at Fractal, where he leverages extensive experience in analytics, consulting, and strategy. His expertise spans the BFSI, telecom, and retail industries across India and Southeast Asia. A graduate of VJTI, Mumbai University, he previously launched Axis Banks successful "Burgundy" wealth management program, growing its AUM significantly.

He has a passion for building things from the ground up, with a successful track record in both starting and turning around businesses. He finds inspiration for branding in creative concepts, such as naming a solution after the intricate and beautiful patterns generated by a kaleidoscope.

His career began at Fractal when it was a startup of less than 30 people; he has since seen it grow to over 5, 000 employees and become a listed company.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

AI & Analytics
As marketing head for a leading AI & analytics firm, he is an expert at translating complex AI concepts into compelling value propositions for B2B audiences.
Wealth Management
He has a proven track record in the affluent banking sector, having led the project to launch Burgundy, Axis Bank's premier wealth management program.
Brand Storytelling
Demonstrates a creative approach to branding, drawing inspiration from concepts like the kaleidoscope to develop unique product names and logos.

Media Appearances

Shubhendra has no verified media appearances

Work History

11-2023
Head of Marketing at Fractal
11-2019 - 10-2023
Chief Analytics Officer at Brihanmumbai Municipal Corporation
1-2014 - 11-2019
Head, Product & Portfolio - Affluent Business at Axis Bank
9-2010 - 11-2019
Head, Business Analytics - Liabilities and Investments at Axis Bank
8-2007 - 9-2010
Senior Manager - Analytics at Adventity Global Services Pvt. Ltd.

Education

BE from VJTI, Mumbai University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Marketing at Fractal
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Insights For Selling To Shubhendra

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubhendra is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shubhendra

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shubhendra move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shubhendra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shubhendra

Personality Compatibility


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