Shweta Anjan

Examiner
DISC Type : cs

Group Director - Client Analytics at WPP Media

Canada

Overview

Shweta has no verified overview

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Shweta has no verified topics they care about

Media Appearances

Shweta has no verified media appearances

Work History

9-2025
Group Director - Client Analytics at WPP Media
5-2023 - 1-2026
Director Data Science at GroupM
3-2020 - 5-2023
Data Scientist at GroupM
8-2017 - 3-2020
Analyst, Insights and Analytics at Xaxis
10-2011 - 8-2013
Research Assistant at Centre for DNA Fingerprinting and Diagnostics (CDFD)

Education

9-2009 - 8-2011
Master of Science - MS from University of Zurich
2016 - 2017
Bioinformatics from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Mid-senior Designation : Group Director - Client Analytics at WPP Media
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Insights For Selling To Shweta

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shweta is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Shweta

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Shweta move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Shweta take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Shweta

Personality Compatibility


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