Shweta Pathak

Activist
DISC Type : Cd

Head Growth Marketing - India, SEA & MEA at ZingHR

Mumbai Metropolitan Region, India

Overview

Shweta is a branding strategist with over 18 years of experience moving from Human Resources to Marketing leadership. She is currently the Head of Growth Marketing at ZingHR, specializing in employer branding, storytelling, and demand generation. People who have worked with her describe her as innovative, meticulous, and enthusiastic.

She is passionate about building communities and dedicates time as a pro bono Partner for WiT India (Women in Technology), where she helps design flagship events. Shweta is also an MBA graduate from SVKMs Narsee Monjee Institute of Management Studies (NMIMS).

Unique fact: Shweta is a recognized thought leader, having been named one of the "HR Influencers of 2023" by ETHRWorld and "SHRM Top HR Voices India 2025".

Personality Overview

Logical And Quick

Value Conscious

Observative

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Employer Branding
Her career is centered around this, and she actively posts about the importance of auditing and crafting an authentic employer brand to attract top talent.
Brand Storytelling
Emphasizes the power of storytelling in her professional introduction and publicly praises compelling brand narratives, indicating a strong focus on this marketing strategy.
Data-Driven HR
Advocates for HR professionals to adopt a digital and data mindset, highlighting the risk of fragmented talent data and its impact on business transformation.

Media Appearances

ZingHR Leadership Appointment: ZingHR Appoints Shweta Pathak as Head of Growth Marketing to Drive AI-Powered Transformation. Featured in ET Brand Equity (Economic Times)

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Shweta Pathak Joins ZingHR as Head – Growth Marketing. Featured in HRToday

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Rising Leaders congratulates Shweta Pathak on joining ZingHR as Head of Growth Marketing. Featured in Facebook (Rising Leaders India)

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Work History

5-2026
Head Growth Marketing - India, SEA & MEA at ZingHR
6-2023 - 5-2025
Marketing Leader, India at Cornerstone OnDemand
10-2020 - 11-2022
Vice President Human Resources at Kotak Mahindra Bank
9-2020 - 12-2020
Partner (Pro bono) at WiT India (WiT.in)
3-2019 - 9-2020
Assistant Vice President - Change & Engagement at EdCast

Education

Master of Business Administration (MBA) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Commerce (B.Com.) from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai Metropolitan Region, India Job Level : N/A Designation : Head Growth Marketing - India, SEA & MEA at ZingHR
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Insights For Selling To Shweta

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shweta is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Shweta

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Shweta move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Shweta take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Shweta

Personality Compatibility


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