Sid Mitra

Examiner
DISC Type : cs

Chief Operating Officer (COO) at sirrus.ai

Mumbai, Maharashtra, India

Overview

Sid Mitra is the COO of sirrus. ai, bringing over 21 years of experience in evangelizing digital innovation and building AI-led businesses. An alumnus of the Indian Institute of Management Bangalore and Manipal Institute of Technology, he has successfully launched over 50 digital products and platforms globally.

Outside of his technology focus, Sid is a passionate traveler with professional experience across the Americas, APAC, the Middle East, and India. He also identifies as a stereophile, indicating a deep interest in high-fidelity audio and sound reproduction.

He has a keen interest in the role of AI in fostering community engagement, particularly within the Indian context.

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

AI Agentic Solutions
As COO of sirrus. ai, he believes AI agents will be a major differentiator in business, automating tasks and improving decision-making, especially in customer experience.
Human-Centric AI
Advocates for investing in human capital, AI education, and interdisciplinary research to drive India's technology strategy and reduce dependence on imported innovation.
Digital Commerce
Previously served as CTO for The Luxury Closet and Head of Platforms for Tata CLiQ, demonstrating extensive experience in the e-commerce and retail technology space.

Media Appearances

Sid has no verified media appearances

Work History

2-2025
Chief Operating Officer (COO) at sirrus.ai
8-2023 - 1-2025
CTO & CTAIO at sirrus.ai
5-2020 - 5-2023
Chief Technology Officer at The Luxury Closet, Inc.
1-2019 - 5-2020
Director Of Technology at The Luxury Closet, Inc.
4-2017 - 12-2018
Head of Technology Platform, Infrastructure and Engineering at Tata CLiQ

Education

2020 - 2021
Executive General Management Programme from Indian Institute of Management Bangalore
2001 - 2004
Master of Computer Applications (MCA) from Manipal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Operating Officer (COO) at sirrus.ai
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Insights For Selling To Sid

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sid is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sid

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sid move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sid take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sid

Personality Compatibility


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