Siddharth B.

Evaluator
DISC Type : DCS

Head of Digital Marketing & Transformation at TTK Prestige Ltd

West Godavari, Andhra Pradesh, India

Overview

Siddharth Bharadwaj is the Head of Digital at TTK Prestige, with over 14 years of experience in digital strategy across e-commerce, finance, and pharmaceuticals. A recipient of the e4m "40 Under 40" award, he has managed budgets exceeding ₹100 crore and holds an MBA from IBS Hyderabad and an executive education from ISB.

Outside of work, Siddharth has a passion for creative expression, having received awards for dancing in his earlier years. He actively participates in industry forums like "The Growth Dialogues" by MMA India, showing a keen interest in exchanging perspectives with fellow marketing leaders and discussing evolving consumer behaviors.

He once co-founded a digital marketing company in Malaysia, gaining hands-on international experience before moving back to India.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Transformation
Leads digital marketing and transformation at TTK Prestige, building on his experience driving digital innovation and e-commerce strategies at PharmEasy and Dr. Reddy's.
Performance Marketing
Manages large marketing budgets with a focus on maximizing impact through data analytics, paid media, SEO, and influencer marketing to drive growth.
Creative Brand Strategy
Passionate about creating award-winning and 'most loved' ads, he leverages sharp insights and moment marketing to build strong consumer connections for legacy brands.

Media Appearances

Siddharth has no verified media appearances

Work History

8-2023
Head of Digital Marketing & Transformation at TTK Prestige Ltd
12-2022 - 8-2023
AGM - Digital Marketing & Strategy Consultant at PharmEasy
8-2021 - 12-2022
Senior Consultant - Digital Marketing & Strategy at PharmEasy
9-2018 - 8-2021
Business Partner - Digital Marketing & Innovation (COE) at Dr. Reddy's Laboratories
12-2016 - 9-2018
Sn. Account Manager - Digital at Wunderman Thompson

Education

1-2023 - 1-2024
Executive Education from Indian School of Business
2009 - 2011
Master of Business Administration (M.B.A.) from IBS Hyderabad

More Information

Social Presence :

Prographics :

Exp : 10 Location : West Godavari, Andhra Pradesh, India Job Level : Mid-senior Designation : Head of Digital Marketing & Transformation at TTK Prestige Ltd
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Insights For Selling To Siddharth

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siddharth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Siddharth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Siddharth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Siddharth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Siddharth

Personality Compatibility


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