Ullas Vijay in

Ullas Vijay

Login to view DISC.
Chief Marketing Officer at Duroflex
📍 Bengaluru, Karnataka, India

Ullas Vijay is the Chief Marketing Officer at Duroflex, leveraging over 17 years of experience with major brands like Bata, Perfetti Van Melle, and ITC. He holds an MBA from Symbiosis International University and is currently leading Duroflexs transformation from a comfort brand to a science-backed leader in restorative sleep and stress relief.

Outside of work, Ullas is a proponent of experiential learning through travel, having had an ambition in his 20s to visit every state in India. He enjoys reading about product psychology and spends personal time watching heartwarming movies with his son. His leadership mantra is to "stay curious, stay grounded. "

He believes that great marketing isnt about selling to consumers, but about building solutions for them with empathy.

Read the full overview →
Experience
17 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

How Ullas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ullas cares about

Restorative Sleep
He is leading Duroflex's strategic shift from focusing on comfort to marketing sleep as a tool for recovery and stress relief, backed by consumer research and sleep science.
Consumer-Centricity
He consistently emphasizes that strategy must be built on deep, ongoing consumer understanding, believing the smartest people are in the trenches, not the boardroom.
+5 more topics Login to view topics
Career

Work history

5-2024
Chief Marketing Officer
Duroflex
7-2023 - 5-2024
Head Marketing
Bata India Limited
10-2019 - 7-2023
Assistant Vice President Marketing
Bata India Limited
3-2019 - 10-2019
Associate Category Director - Marketing
Perfetti Van Melle
4-2016 - 3-2019
Group Product Manager
Perfetti Van Melle
In the press

Media appearances

Ullas Vijay, CMO, Duroflex speaks to IMPACT on the brand's AirBoost campaign. Featured in Impact on Net
See now
Duroflex resets its narrative to “designed to de‑stress” as CMO Ullas Vijay reveals new brand direction. Featured in Afaqs (Facebook)
+1 more appearances Login to view media
Education
2006 - 2008
MBA
SYMBIOSIS INTERNATIONAL UNIVERSITY
2000 - 2004
BE
Sardar Patel University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Khushboo Agarwal
Khushboo Agarwal
Head of Digital Marketing
Naturals Salon & Spa
 Anish Varghese
Anish Varghese
Marketing Manager
Joyalukkas
 Taniya Pandey
Taniya Pandey
Chief Marketing Officer
VLCC
 Rajat Nanda
Rajat Nanda
Business Head -Personal Care
CavinKare
Unlock the full playbookSee exactly how to sell to Ullas. Free, 10 seconds.