Siddharth Vishwanathan in

Siddharth Vishwanathan

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Digital Marketing Advisor at Canada Life
📍 New York City Metropolitan Area, United States

Siddharth is a results-driven leader with deep expertise in building AI-powered marketing ecosystems for the financial services industry. He has a proven track record of managing large budgets and leading teams to drive growth at firms like BMO and Canada Life. His background combines an MBA from Rotman with a BE in engineering.

Outside of his primary roles, Siddharth follows macroeconomic trends and the market performance of tech companies, frequently analyzing topics like AIs impact on earnings and national debt. Described by colleagues as intelligent, innovative, and highly analytical, he is committed to team growth and continuous learning.

Unique fact: Siddharth has shared his marketing expertise as a Sessional Lecturer at his alma mater, the University of Torontos Rotman School of Management.

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Experience
19 Years
Current Role
Digital Marketing Advisor
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Siddharth cares about

AI in Marketing
He architects enterprise-grade AI/ML models on Google Cloud Platform and frequently posts about the impact of AI on market valuations and company performance.
Digital Acquisition
He owned the paid and organic digital acquisition strategy for North America at BMO Financial Group and previously drove 80%+ growth via digital channels at Loblaw Digital.
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Career

Work history

1-2025
Digital Marketing Advisor
Canada Life
3-2022 - 1-2025
Head of Digital Acquisition, North America
BMO Financial Group
5-2019 - 2-2022
Director, Demand Generation (e-commerce)
Loblaw Digital
9-2018 - 4-2019
Head of Marketing Intelligence
DRVN Intelligence Inc.
5-2017 - 6-2018
Director (Product Management), Security and Authentication
Scotiabank
In the press

Media appearances

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Education
2008 - 2010
MBA
University of Toronto - Rotman School of Management
2001 - 2005
BE
Visvesvaraya Technological University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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