Sierra Corneil in

Sierra Corneil

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Director of Strategy at Omnicom
📍 Los Angeles, California, United States

Sierra Corneil is a seasoned strategy director with over 11 years of experience building connections between brands and audiences. She specializes in integrated marketing strategies that drive cultural resonance and growth. Described as passionate, collaborative, and a fierce thought leader, she graduated from the Minneapolis College of Art and Design.

Outside of her formal roles, Sierra is deeply invested in the authentic representation of culture and the power of human-centric creativity. She actively shares her thoughts on strategy and culture, advocating for work that avoids the "flattening" of cultural nuances and embraces genuine connection with people, not just consumers.

She was responsible for leading the team that won and expanded the Marriott client work from a single project into a multi-faceted partnership.

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Experience
8 Years
Current Role
Director of Strategy
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Sierra cares about

Cultural Resonance
Her work focuses on creating authentic connections between brands, artists, and culture, moving beyond surface-level trends to create lasting audience engagement.
Audience-Centric Strategy
She champions an empathetic approach, believing in talking to "people" not "consumers, " to uncover deep insights into audience behavior and feeling.
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Career

Work history

4-2024
Director of Strategy
Omnicom
1-2016
Senior Director, Strategy
SHARP/OBJECT
5-2022 - 3-2023
Strategy Director
Cashmere Agency
6-2021 - 4-2022
Senior Strategist
McKinney
4-2020 - 5-2021
Channel Marketing Manager
Ureeka
In the press

Media appearances

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Education
Bachelor of Applied Science - BASc
Minneapolis College of Art and Design
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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