Rita Lin

Visionary
DISC Type : Ds

SVP, Business Intelligence & Analytics at Omnicom

New York, New York, United States

Overview

Rita is a data analytics executive with nearly 20 years of experience in marketing and media. As an SVP of Business Intelligence, she specializes in using data-driven storytelling and digital transformation to uncover business growth opportunities. She is a graduate of the Zicklin School of Business at Baruch College.

She is a passionate advocate for diversity and inclusion, actively fostering community by organizing networking events for AAPI professionals. Rita is dedicated to mentorship and developing talent, aiming to create collaborative and supportive work environments for her teams.

Beyond her analytics expertise, colleagues have noted she is also a great designer with a keen eye for style.

Personality Overview

Risk Tolerant

Direct & Assertive

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Data Storytelling
Focuses on using data to help advertisers and media teams uncover opportunities and areas for business growth.
AAPI Community Building
Actively organizes networking events to create connection and collaboration within the Asian community in her industry and graduated from the Future Asian Leaders Program.
Process Automation
Passionate about improving efficiency and is skilled in implementing solutions, such as macros, that significantly reduce team workloads.

Media Appearances

31 Top Executives at Omnicom, the Most Valuable Ad Holding Company. Featured in Business Insider

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Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free. Featured in Beet.TV

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Work History

11-2025
SVP, Business Intelligence & Analytics at Omnicom
5-2025
Founder - Passion Project at Asian Networking NYC
3-2025
SVP, Business Intelligence at Initiative
1-2025
SVP, Business Intelligence (Mediahub & Initiative) at IPG Mediabrands
1-2025 - 11-2025
SVP, Business Intelligence & Audience Science at Mediahub Worldwide

Education

BBA from City University of New York-Baruch College - Zicklin School of Business
Bachelor from Baruch College/CUNY

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Business Intelligence & Analytics at Omnicom
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rita

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rita take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rita

Personality Compatibility


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