Rita Lin in

Rita Lin

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SVP, Business Intelligence & Analytics at Omnicom
📍 New York, New York, United States

Rita is a data analytics executive with nearly 20 years of experience in marketing and media. As an SVP of Business Intelligence, she specializes in using data-driven storytelling and digital transformation to uncover business growth opportunities. She is a graduate of the Zicklin School of Business at Baruch College.

She is a passionate advocate for diversity and inclusion, actively fostering community by organizing networking events for AAPI professionals. Rita is dedicated to mentorship and developing talent, aiming to create collaborative and supportive work environments for her teams.

Beyond her analytics expertise, colleagues have noted she is also a great designer with a keen eye for style.

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Experience
15 Years
Current Role
SVP, Business Intelligence & Analytics
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Rita shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rita cares about

Data Storytelling
Focuses on using data to help advertisers and media teams uncover opportunities and areas for business growth.
AAPI Community Building
Actively organizes networking events to create connection and collaboration within the Asian community in her industry and graduated from the Future Asian Leaders Program.
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Career

Work history

11-2025
SVP, Business Intelligence & Analytics
Omnicom
5-2025
Founder - Passion Project
Asian Networking NYC
3-2025
SVP, Business Intelligence
Initiative
1-2025
SVP, Business Intelligence (Mediahub & Initiative)
IPG Mediabrands
1-2025 - 11-2025
SVP, Business Intelligence & Audience Science
Mediahub Worldwide
In the press

Media appearances

31 Top Executives at Omnicom, the Most Valuable Ad Holding Company. Featured in Business Insider
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Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free. Featured in Beet.TV
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Education
BBA
City University of New York-Baruch College - Zicklin School of Business
Bachelor
Baruch College/CUNY
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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