Irina Kondrashova

Energizer
DISC Type : I

Managing Director, Strategy at Omnicom

New York, New York, United States

Overview

Irina is a Managing Director at Omnicom with over 15 years of experience shaping strategy for iconic brands like Google, Microsoft, and Uber. Educated at NYU and Harvard Business School Online, she is described by colleagues as a sharp, intelligent, and collaborative leader who blends creativity and operational rigor to drive growth.

She is a member of Chief, a private network built to support and elevate women in leadership. Irina is married to David Curzon and has expressed pride in his work applying creative brand strategies to British politics with the Tony Blair Institute for Global Change.

Unique fact: Irina was named one of the UKs Top 50 Under 30 Women in Digital.

Personality Overview

Enthusiastic

Relationship Oriented

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Brand & Growth Strategy
Her career is centered on leading strategy for global brands like Google and Uber, with a focus on creating growth that sticks.
Women in Leadership
She is a member of Chief, a private network dedicated to driving more women into senior positions of power and helping them succeed there.
Fintech & Crypto
Has shown a professional interest in emerging financial sectors by sharing marketing opportunities in the fintech and crypto space.

Media Appearances

Huge Appoints Irina Kondrashova as VP, Global Strategy Lead for Google. Featured in LBB Online

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Work History

10-2024
Managing Director, Strategy at Omnicom
8-2023 - 10-2024
Managing Director at Huge
10-2021 - 8-2023
Group Vice President, Strategy at Huge
8-2021 - 8-2024
Member at Chief
8-2020 - 10-2021
Vice President, Strategy at Huge

Education

Media from New York University
2017 - 2018
Executive Education: Leadership & Business Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Managing Director, Strategy at Omnicom
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Irina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Irina take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Irina

Personality Compatibility


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