Silke Türk

Energizer
DISC Type : I

Leitung Kommunikation / Marketing Service at TRILUX

Ruhr Region, Germany

Overview

Silke Türk is the Senior Manager of International Marketing at TRILUX, where she has built her career in various marketing and communication leadership roles. She specializes in international marketing services and brand communication, having studied at the VWA-Hochschule für berufsbegleitendes Studium.

Outside of her direct responsibilities, Silke maintains a strong interest in the broader industry landscape. She actively follows developments from key players and competitors in the lighting and building technology sectors, such as Zumtobel Lighting and the ACO Group.

She was instrumental in the conceptual development of the new TRILUX Lichtforum, creating a central place for brand and customer encounters.

Personality Overview

Informal

Imaginative

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

International Marketing
Her entire career progression at TRILUX, from Dialogmarketing to Senior Manager, has been focused on expanding the company's international marketing presence.
Brand Experience
She played a key role in developing the concept for the TRILUX Lichtforum, a physical space designed as a central hub for customer and partner engagement.
B2B Communication
Previous roles like "Leitung Kommunikation / Marketing Service" underscore her deep expertise in creating effective business-to-business communication strategies.

Media Appearances

Silke Türk - Senior Manager International Marketing. Featured in TheOrg.com

See Now

Work History

3-2012 - 2-2014
Leitung Kommunikation / Marketing Service at TRILUX
1-2011 - 2-2012
Senior Communications Manager International Marketing at TRILUX
2-2002 - 12-2010
Leitung Dialogmarketing / Fieldmarketing at TRILUX
4-1998 - 1-2002
International Marketing at TRILUX
8-1990
Senior Manager International Marketing at TRILUX

Education

Silke has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Ruhr Region, Germany Job Level : Middle Designation : Leitung Kommunikation / Marketing Service at TRILUX
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Insights For Selling To Silke

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silke is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Silke

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Silke move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Silke take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Silke

Personality Compatibility


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