Silvana García Schreck

Inquirer
DISC Type : cd

Director of Sales and Marketing at InterContinental Hotels & Resorts

Madrid, Community of Madrid, Spain

Overview

Silvana García Schreck is the Director of Sales and Marketing at InterContinental Madrid, bringing over 15 years of experience from top international brands like Hyatt, Radisson, and Accor. She is a multilingual executive with expertise in market entry and business growth, holding a Masters in Revenue Management.

She is passionate about harnessing technology, noting how AI is revolutionizing online content and consumer engagement. Silvana champions service excellence and client loyalty, and actively participates in industry events to foster new partnerships and ideas, such as IHG Ignite in Dubai and Virtuoso Travel Week.

She is proficient in four languages: English, French, Portuguese, and Spanish.

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Luxury Hospitality
Her career is centered around premium international hotel brands, and she actively promotes the unique offerings of InterContinental Madrid at global travel forums.
AI in Marketing
She has publicly commented on the impressive and revolutionary impact of AI on how businesses are found online and how people consume content.
Team Recognition
She publicly praises team members for their talent and dedication, highlighting the value she places on her colleagues' contributions to creating unforgettable guest experiences.

Media Appearances

Silvana has no verified media appearances

Work History

6-2023
Director of Sales and Marketing at InterContinental Hotels & Resorts
5-2022 - 6-2023
Sales Director Iberia Livensa Living at Livensa Living
6-2020 - 5-2022
Sales Manager Iberia Livensa Living at Livensa Living
9-2019 - 4-2020
Commercial Director at Hotelatelier [Petit Palace Hotelity + Icon Hotels]
6-2017 - 7-2019
Director of Sales & Marketing at Hyatt Hotels Corporation

Education

10-2024 - 11-2024
Hospitality Financial Analysis - Executive Progam from Les Roches
10-2021 - 6-2022
Master of Revenue Management from Universidad Internacional de La Rioja

More Information

Social Presence :

Prographics :

Exp : 9 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Director of Sales and Marketing at InterContinental Hotels & Resorts
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Insights For Selling To Silvana

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Silvana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Silvana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Silvana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Silvana

Personality Compatibility


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