Silvana García Schreck is the Director of Sales and Marketing at InterContinental Madrid, bringing over 15 years of experience from top international brands like Hyatt, Radisson, and Accor. She is a multilingual executive with expertise in market entry and business growth, holding a Masters in Revenue Management.
She is passionate about harnessing technology, noting how AI is revolutionizing online content and consumer engagement. Silvana champions service excellence and client loyalty, and actively participates in industry events to foster new partnerships and ideas, such as IHG Ignite in Dubai and Virtuoso Travel Week.
She is proficient in four languages: English, French, Portuguese, and Spanish.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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