Silvia Echezarreta Perez

Critic
DISC Type : C

Head Of Marketing at Cabify

Madrid, Community of Madrid, Spain

Overview

Silvia has no verified overview

Personality Overview

Negotiator

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Silvia has no verified topics they care about

Media Appearances

Silvia has no verified media appearances

Work History

11-2021
Head Of Marketing at Cabify
2-2020 - 10-2021
Brand, Media & Creative Manager at Cabify
11-2015 - 2-2020
Account Director at LA DESPENSA
1-2014 - 11-2015
Senior Account Executive at FCB Global
5-2013 - 12-2013
Supply Executive Germany, Switzerland and Austria at ticketBis

Education

3-2023 - 5-2023
Growth Marketing from ISDI
2016 - 2017
Retail Marketing from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Head Of Marketing at Cabify
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Insights For Selling To Silvia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Silvia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Silvia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Silvia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Silvia

Personality Compatibility


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