Silvia Ivanova in

Silvia Ivanova

Questioner · DISC type c
Data Governance Manager at Asda
📍 Leeds, England, United Kingdom

Silvia is a Data Governance Manager at Asda, leveraging a background in large-scale data transformations and analytics from her time at PwC. She holds an MSc in Business Analytics and has experience working with major clients in the retail sector, where she delivered complex data migration and analytics projects.

She is a strong advocate for women in her field, having recently attended the Women in Data® flagship event. Silvia also shows a keen interest in the power of social media algorithms and their effect on user engagement, such as the mechanisms behind platforms like TikTok.

During her undergraduate studies, she received The Avenues Award for outstanding academic performance in Economics.

Read the full overview →
Experience
6 Years
Current Role
Data Governance Manager
Job Level
Middle
Location
Leeds, England, United Kingdom
Personality Overview

How Silvia shows up

Value Seeker
Systematic
Not Easily Convinced

They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Silvia cares about

Data Governance
As a Data Governance Manager, she recently stressed the importance of "secure and trustworthy data foundations" in the current era of AI.
Women in Data
She actively participates in the data community, attending events like the Women in Data® flagship conference and promoting talks from other women in the industry.
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Career

Work history

11-2025
Data Governance Manager
Asda
3-2024 - 11-2025
Strategy and Transformation Manager
Asda
6-2022 - 3-2024
Technology, Data and Analytics Senior Associate
PwC
11-2020 - 6-2022
Analytics Consultant
Hyper Group
7-2019 - 11-2020
Junior Business Analyst
Wren Kitchens
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2019
MSc Business Analytics & Decision Sciences
University of Leeds
2015 - 2018
Bachelor of Science (BSc) (Econ)
University of Hull
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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