Silvia is a Data Governance Manager at Asda, leveraging a background in large-scale data transformations and analytics from her time at PwC. She holds an MSc in Business Analytics and has experience working with major clients in the retail sector, where she delivered complex data migration and analytics projects.
She is a strong advocate for women in her field, having recently attended the Women in Data® flagship event. Silvia also shows a keen interest in the power of social media algorithms and their effect on user engagement, such as the mechanisms behind platforms like TikTok.
During her undergraduate studies, she received The Avenues Award for outstanding academic performance in Economics.
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