Silvia Segura is an Applied AI Strategist and Strategist Lead at Board of Innovation, where she guides global brands like Roche, PepsiCo, and Nestlé. She specializes in using AI-powered consumer insights for innovation and strategy. Silvia holds a Masters from Leipzig University and certifications in AI and Machine Learning.
Originally from Costa Rica, Silvia began her career specializing in internationalization strategies before transitioning to global innovation consulting. She now applies her deep analytical background to help multinational corporations navigate complex market transformations and uncover future growth opportunities through technology.
She has authored frameworks on using AI clustering to identify and understand emerging consumer micro-segments even before they become mainstream.
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