Silvia Segura in

Silvia Segura

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Strategist Lead at BOI (Board of Innovation)
📍 Costa Rica

Silvia Segura is an Applied AI Strategist and Strategist Lead at Board of Innovation, where she guides global brands like Roche, PepsiCo, and Nestlé. She specializes in using AI-powered consumer insights for innovation and strategy. Silvia holds a Masters from Leipzig University and certifications in AI and Machine Learning.

Originally from Costa Rica, Silvia began her career specializing in internationalization strategies before transitioning to global innovation consulting. She now applies her deep analytical background to help multinational corporations navigate complex market transformations and uncover future growth opportunities through technology.

She has authored frameworks on using AI clustering to identify and understand emerging consumer micro-segments even before they become mainstream.

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Experience
9 Years
Current Role
Strategist Lead
Job Level
Middle
Location
Costa Rica
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Priorities

Topics Silvia cares about

AI-driven Trendspotting
She writes about using AI-powered clustering to uncover new micro-segments and surface evolving consumer preferences that traditional methods miss.
Strategic Foresight
Utilizes dynamic AI clustering to simulate how audiences may evolve, enabling the development of resilient, future-ready product and policy strategies for clients.
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Career

Work history

1-2025
Strategist Lead
BOI (Board of Innovation)
1-2025
Strategist Lead and Innovation Project Manager
BOI (Board of Innovation)
1-2024 - 5-2025
Senior Business Strategist
BOI (Board of Innovation)
9-2022 - 12-2023
Business Designer
BOI (Board of Innovation)
4-2021 - 8-2022
Innovation Consultant (Movement Health 2030)
BOI (Board of Innovation)
In the press

Media appearances

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Education
2020 - 2-2023
Master's degree
Leipzig University
Licenciate
Universidad de Costa Rica UCR
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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