Simon Antrobus

Enthusiast
DISC Type : i

Chief Executive at BBC Children in Need

London, England, United Kingdom

Overview

Simon Antrobus is a veteran charity leader with over 25 years of experience in the voluntary sector. After nine years as Chief Executive of BBC Children in Need, he will become the new CEO of the Royal National Institute of Blind People (RNIB) in early 2026. He holds a BSC in Health and Social Policy.

Beyond his executive roles, Simon is passionate about the arts and community engagement. He serves as the Chair of the Royal & Derngate Theatre in Northampton, championing the role of regional theatre in inspiring and entertaining communities. His career has been dedicated to social causes, including youth work and addiction recovery.

He has led multiple national charities, including Addaction (now We Are With You) and Clubs for Young People, focusing on transforming lives.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Charity Leadership
Has over 25 years of experience as a Chief Executive for prominent UK charities like BBC Children in Need, Addaction, and soon, the RNIB.
Children & Youth
His career has centered on supporting children and young people, from leading Clubs for Young People to his nine-year tenure at BBC Children in Need.
Performing Arts
Serves as the Chair for the Royal & Derngate Theatre in Northampton, demonstrating a strong commitment to the vitality of regional arts and culture.

Media Appearances

Simon has no verified media appearances

Work History

11-2016
Chief Executive at BBC Children in Need
10-2009 - 10-2016
Chief Executive at Addaction
9-2004 - 10-2009
Chief Executive at Clubs for Young People
12-1998 - 9-2004
Director of Community Services at Parkinson's Disease Society

Education

1999 - 2001
BSC Health and Social Policy from The Open University
1988 - 1990
Community Stdies and Youth Work from Bradford and Ilkley Community College

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : N/A Designation : Chief Executive at BBC Children in Need
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Simon

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Simon take some risk or not?

  • They can take some low-probability risks if needed.

You And Simon

Personality Compatibility


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