Simon Dawes

Pioneer
DISC Type : ISD

Global Merchandising Director at Mountain Warehouse

Kingston Upon Thames, England, United Kingdom

Overview

Simon Dawes is the Global Merchandising Director at Mountain Warehouse, with extensive omni-channel experience in buying and merchandising. His career includes leadership roles at M&Co, Cath Kidston, and John Lewis, where he has consistently driven global growth and strategy. People who have worked with him describe him as positive, collaborative, and a strong team player.

Outside of his direct responsibilities, Simon is a passionate leader focused on team development and morale. He actively celebrates his teams achievements and is invested in recruiting new talent. Colleagues note he is not only focused and diligent but also supportive and "great fun to work with. "

Unique fact: Simon was the first-ever Head of Merchandising at John Lewis, where he was responsible for launching and establishing the entire merchandising function.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Global Merchandising
His career focus has been on developing and implementing merchandising strategies to support significant global growth for major retailers, tripling sales at Mountain Warehouse since 2018.
Omni-Channel Experience
He has a deep background in integrating online, retail, and wholesale channels, notably launching the merchandising function for John Lewis' online platform to handle 300, 000 SKUs.
Team Leadership
Leads a team of 65 and actively posts about celebrating his team's successes and recruiting new members, showing a focus on building a strong and capable crew.

Media Appearances

Simon has no verified media appearances

Work History

1-2018
Global Merchandising Director at Mountain Warehouse
1-2016 - 12-2017
Merchandising Director at M&Co
3-2011 - 12-2015
Merchandising Director at Cath Kidston Ltd
9-2008 - 3-2011
Head of Merchandise, Selection, Sample Mgt, and Photo Studio at John Lewis
10-2004 - 9-2008
Head of Merchandising at John Lewis

Education

1982 - 1989
Education details unavailable from Wilson's Grammar School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Kingston Upon Thames, England, United Kingdom Job Level : Mid-senior Designation : Global Merchandising Director at Mountain Warehouse
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Simon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are generally fast movers and can take quick decisions
  • Can Simon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Simon

Personality Compatibility


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