Simon Douglas in

Simon Douglas

Enthusiast · DISC type i
CEO Acromas Insurance Company Limited at Ageas UK
📍 United Kingdom

Simon Douglas is the CEO of Acromas Insurance Company Limited, the in-house underwriter for Saga and the AA. A seasoned actuary with extensive experience in the UK insurance market, he specializes in pricing and underwriting. He previously held senior leadership roles at Zurich Insurance and Direct Line Group and earned a BSc from the University of Warwick.

He expresses a professional interest in fostering talent and building strong teams to drive business growth. Simon closely follows market dynamics, particularly the complex factors driving inflation within the motor insurance sector, and is focused on expanding the companys home insurance business.

Upon becoming CEO of Acromas, he noted it was a welcome return to working with Saga and the AA, brands his career had crossed paths with previously.

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Experience
27 Years
Current Role
CEO Acromas Insurance Company Limited
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Simon shows up

Amiable & Agreeable
Story Driven
Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Simon cares about

Insurance Inflation
Authored a post analyzing the complex drivers of inflation and underwriting losses in the motor insurance industry, indicating a deep interest in market economics.
Home Insurance Growth
Announced a significant investment in the company's home insurance business with the stated intention of aggressive growth, making it a key strategic focus.
+4 more topics Login to view topics
Career

Work history

7-2025
CEO Acromas Insurance Company Limited
Ageas UK
1-2024 - 7-2025
CEO, Acromas Insurance Company Limited
Saga plc.
9-2020 - 12-2023
Chief Pricing Actuary, UK
Zurich Insurance
6-2018 - 7-2020
Director of Pricing & Underwriting
Direct Line Group
1-2017 - 6-2018
Director of Home Pricing
Direct Line Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1982 - 1985
BSc
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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