Simon Douglas

Enthusiast
DISC Type : i

CEO Acromas Insurance Company Limited at Ageas UK

United Kingdom

Overview

Simon Douglas is the CEO of Acromas Insurance Company Limited, the in-house underwriter for Saga and the AA. A seasoned actuary with extensive experience in the UK insurance market, he specializes in pricing and underwriting. He previously held senior leadership roles at Zurich Insurance and Direct Line Group and earned a BSc from the University of Warwick.

He expresses a professional interest in fostering talent and building strong teams to drive business growth. Simon closely follows market dynamics, particularly the complex factors driving inflation within the motor insurance sector, and is focused on expanding the companys home insurance business.

Upon becoming CEO of Acromas, he noted it was a welcome return to working with Saga and the AA, brands his career had crossed paths with previously.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Insurance Inflation
Authored a post analyzing the complex drivers of inflation and underwriting losses in the motor insurance industry, indicating a deep interest in market economics.
Home Insurance Growth
Announced a significant investment in the company's home insurance business with the stated intention of aggressive growth, making it a key strategic focus.
Team Development
Publicly shares his passion for developing great teams with great people and empowering them to achieve results and make a difference.

Media Appearances

Simon has no verified media appearances

Work History

7-2025
CEO Acromas Insurance Company Limited at Ageas UK
1-2024 - 7-2025
CEO, Acromas Insurance Company Limited at Saga plc.
9-2020 - 12-2023
Chief Pricing Actuary, UK at Zurich Insurance
6-2018 - 7-2020
Director of Pricing & Underwriting at Direct Line Group
1-2017 - 6-2018
Director of Home Pricing at Direct Line Group

Education

1982 - 1985
BSc from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 27 Location : United Kingdom Job Level : Leadership Designation : CEO Acromas Insurance Company Limited at Ageas UK
URL has been copied!

Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Simon

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Simon take some risk or not?

  • They can take some low-probability risks if needed.

You And Simon

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.