Simon Evenett

Commander
DISC Type : D

Professor of Geopolitics & Strategy, IMD Business School at IMD

Morges, Vaud, Switzerland

Overview

Simon Evenett is a Professor of Geopolitics and Strategy at IMD, guiding corporate boards and executives on global trade, investment, and geopolitical dynamics. A graduate of Cambridge and Yale, he is also the Co-Chair of the WEFs Global Future Council on Trade & Investment. People who have worked with him describe him as an "outstanding" lecturer with "deep knowledge".

He founded the Global Trade Alert, an independent watchdog that monitors protectionism and trade liberalization, demonstrating his commitment to data-driven policy analysis. This initiative grew out of the G20s failure to keep promises made in 2008.

Unique fact: Simon has authored or co-authored over 250 publications, including books, journal articles, and reports for public bodies.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Geopolitics and Strategy
His current role as Professor of Geopolitics and Strategy at IMD involves helping executives build their geopolitical acumen and navigate the global business environment.
Global Trade Dynamics
He is a globally-recognized expert on international trade and investment, founding the Global Trade Alert to monitor government trade interventions and protectionism.
Corporate Diplomacy
His research and advisory work focus on the intersection of corporate decision-making and public policy, including how firms can engage strategically with policymakers.

Media Appearances

IMD Business professor Simon Evenett on how Trump's 39% tariff .... Featured in YouTube

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From resilience to realignment: How global trade is re‑wiring without the US. Featured in IMD Business School

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Turn geopolitical uncertainty into a competitive advantage. Featured in IMD Business School

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Work History

8-2024
Professor of Geopolitics & Strategy, IMD Business School at IMD
1-2023
Co-Chair, WEF Global Future Council on Trade & Investment at World Economic Forum Trade & Investment
11-2020
Founder, St Gallen Endowment for Prosperity Through Trade at St.Gallen Endowment for Prosperity Through Trade
3-2009
Founder at Global Trade Alert
3-2005 - 7-2024
Professor of International Trade and Economic Development, Department of Economics at University of St Gallen

Education

1990 - 1995
PhD. from Yale University
1987 - 1990
Bachelor of Arts (B.A.) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 20 Location : Morges, Vaud, Switzerland Job Level : Leadership Designation : Professor of Geopolitics & Strategy, IMD Business School at IMD
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simon

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can take decisions very fast if you manage to convince them.
  • Can Simon take some risk or not?

  • The risks don’t matter much to them.

You And Simon

Personality Compatibility


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