Simon Kniveton

Enigma
DISC Type : cid

Head of IT & Transformation (Retail, Ecommerce, Omnichannel, Cyber Security) at The Original Factory Shop

Greater Stoke-on-Trent Area, United Kingdom

Overview

Simon is a commercially focused CIO and technology leader with over 20 years of experience transforming IT functions in retail and e-commerce. He specializes in modernizing legacy systems, leading large-scale omnichannel transformations, and delivering technology that enables growth and operational resilience. He holds an MBA from The Open University.

No publicly available information was found regarding Simons personal life, hobbies, or interests outside of his professional career.

He was recognized in the CIO100 as one of the UKs most transformative CIOs for four consecutive years (2016-2019).

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Retail Transformation
He has led full IT and digital transformations, delivering a "smart store" vision across ~160 stores by replacing legacy EPOS and networking with modern platforms.
Legacy Modernization
His career is centered on replacing outdated environments with modern cloud-based SaaS platforms, specifically mentioning transformations to AWS and Azure.
Customer Experience
He has experience delivering PCI-compliant e-commerce and ticketing systems designed to support millions of transactions and improve the customer journey.

Media Appearances

Simon has no verified media appearances

Work History

10-2018
Head of IT & Transformation (Retail, Ecommerce, Omnichannel, Cyber Security) at The Original Factory Shop
10-2013 - 6-2018
IT Director / CTO (SaaS, Cloud, Ecommerce, PCI) - Leading Visitor attractions,Retail and Hospitality at Vennersys
9-2004 - 6-2018
Chief Information Officer (CIO) / Director of Information Systems (Retail professional services) at Orridge
8-2001 - 8-2004
Strategic IT Leadership at Contracting
2-1998 - 7-2001
CEO / CTO at ABC Systems

Education

Master of Business Administration - MBA from The Open University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Stoke-on-Trent Area, United Kingdom Job Level : N/A Designation : Head of IT & Transformation (Retail, Ecommerce, Omnichannel, Cyber Security) at The Original Factory Shop
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Simon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Simon

Personality Compatibility


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