Simon Longfield

Enigma
DISC Type : icd

CFO at Centaur Media Plc

Hartley Wintney, England, United Kingdom

Overview

Simon is an experienced, hands-on CFO at Centaur Media Plc with a passion for developing the finance function in growth companies. A qualified chartered accountant and Durham University alumnus, he has a strong track record supporting businesses through international expansion and from private equity investment to successful exit.

Interesting fact: During his 10 years as CFO at BMI Research, he was instrumental in more than doubling the companys revenue and supported its acquisition by Fitch Group.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Finance for Growth
His career is focused on building and professionalizing the finance function within growth companies to support commercialization and international expansion.
Private Equity Lifecycle
He has direct experience taking a company from an initial private equity investment through to a successful exit, managing the complete financial journey.
B2B Subscriptions
He has deep experience in the dynamics of B2B markets, having spent a decade as CFO for BMI Research, a subscriptions-based analysis provider.

Media Appearances

Centaur Media Plc Announces Executive Changes, Effective 6 November 2019. Featured in Marketscreener

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Centaur Media PLC - Directorate Change - Research Tree. Featured in Research Tree

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Work History

11-2019
CFO at Centaur Media Plc
9-2009 - 6-2019
CFO at BMI Research (A Fitch Group Company)
10-2006 - 10-2008
CFO at Newfound NV
9-1988 - 10-2006
Director at PricewaterhouseCoopers

Education

1985 - 1988
BSc from Durham University
1979 - 1984
Education details unavailable from Lancing College

More Information

Social Presence :

Prographics :

Exp : 35 Location : Hartley Wintney, England, United Kingdom Job Level : Leadership Designation : CFO at Centaur Media Plc
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Simon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Simon

Personality Compatibility


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