Simon Ludlam

Questioner
DISC Type : c

Chairman at GB Interconnectors’ Forum

London, England, United Kingdom

Overview

Simon is an energy investment originator and the CEO of MaresConnect, with over 20 years of experience in private equity and investment banking in London, Paris, and New York. He specializes in developing complex energy infrastructure like interconnectors and holds a unique combination of a Materials Science degree and a Chartered Accountant certification.

Outside of his professional life, Simon is a passionate and competitive runner. He finds running therapeutic and uses his time on runs to contemplate complex problems, often finding new perspectives or solutions away from his desk.

He is a co-founder of the North Atlantic Transmission One - Link, a highly ambitious project to connect the North American and European power grids.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Energy Interconnection
As the CEO and originator of major projects like MaresConnect, Greenlink, and ElecLink, he is a leading expert in connecting national power grids to enhance energy security.
Infrastructure Investment
With a background in private equity and at Lehman Brothers, he has extensive experience originating, structuring, and financing multi-billion euro energy infrastructure projects.
Renewable Energy Integration
His work focuses on developing the HVDC infrastructure necessary to support the green transition by efficiently integrating large-scale offshore wind and other renewable sources.

Media Appearances

MaresConnect interconnector would save Irish customers €1 billion, regulator says. Featured in The Business Post

See Now

Work History

4-2024
Chairman at GB Interconnectors’ Forum
6-2023
Co-Founder at North Atlantic Transmission One - Link
2-2020
Chief Executive Officer at MaresConnect Interconnector
1-2017 - 12-2019
Project Director at Greenlink Interconnector Limited
2016
Managing Partner at ETCHEA ENERGY PARTNERS LLP

Education

BSc. Materials Science and Engineering from University of Surrey
Centre des Matériaux from Mines Paris - PSL

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Leadership Designation : Chairman at GB Interconnectors’ Forum
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Simon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Simon take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Simon

Personality Compatibility


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