Natalina Sutherland

Enigma
DISC Type : idc

Marketing Category Director - Aftersales & Business Sales at Vertu Motors plc

United Kingdom

Overview

Natalina Sutherland is a Chartered Marketing Professional and Marketing Category Director at Vertu Motors plc with over 23 years of experience. She specializes in data-driven marketing, CRM, and automation, recently completing the CIM Marketing Leadership Programme. People who have worked with her describe her as enthusiastic, hardworking, and trustworthy.

She is a passionate advocate for diversity and inclusion in the automotive industry, actively participating in school outreach and mentoring women. Her past experience includes being a dedicated fundraiser for The Childrens Foundation, reflecting a strong commitment to community and charitable work.

Natalina is a 2024 winner of the Inspiring Automotive Women Award for her significant efforts in making the industry more inclusive.

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Diversity & Inclusion
An award winner for her work in this area, she authored a report on inclusive workplaces and actively mentors and inspires women in the automotive sector.
Marketing Automation
Leads the marketing automation function at Vertu Motors, aiming to make marketing simpler and smarter through technology and data-driven customer journeys.
Inclusive Marketing
Focuses on ensuring marketing campaigns use inclusive language and creative elements to resonate with a wider and more diverse customer base.

Media Appearances

Natalina has no verified media appearances

Work History

1-2026
Marketing Category Director - Aftersales & Business Sales at Vertu Motors plc
4-2025 - 12-2025
Director of Marketing Automation at Vertu Motors plc
2-2024 - 4-2025
Head of Marketing Operations at Lookers Motor Group Limited
1-2022 - 3-2024
Non Executive Director at Newcastle Wood Recycling CIC
8-2021 - 2-2024
Senior Brand Marketing Manager at Lookers Motor Group Limited

Education

9-2017 - 7-2023
CIM Marketing Leadership Programme from NESMA
2014 - 2015
Level 4 Marketing Communications Award from Stonebridge College

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Category Director - Aftersales & Business Sales at Vertu Motors plc
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Insights For Selling To Natalina

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Natalina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Natalina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Natalina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Natalina

Personality Compatibility


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