Simon McKinley

Examiner
DISC Type : sc

Director of Community Engagement at Lindisfarne Anglican Grammar School

New South Wales, Australia

Overview

Experienced marketing director specializing in the education management industry. He currently leads all marketing, communication, and enrolment functions as the Director of Community Engagement at Lindisfarne Anglican Grammar School. He holds a Bachelor of Commerce in Marketing and Management from Deakin University.

Passionate about fostering a strong school community, he frequently celebrates the achievements of students and staff. He takes pride in his work and actively promotes the positive team environment at his school, encouraging others to join.

He enjoys the creative freedom in his role, including hand-picking the speakers for events he helps organize.

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Education Marketing
His career is dedicated to marketing, communications, and enrolments within the Australian education sector, from TAFE to private schools.
Community Engagement
His current role and previous experience focus on building and managing relationships between educational institutions and their broader communities.
Event Management
A key skill and a part of his role he enjoys, he has experience staging events and appreciates the opportunity to select speakers.

Media Appearances

Simon has no verified media appearances

Work History

1-2016
Director of Community Engagement at Lindisfarne Anglican Grammar School
7-2009 - 1-2016
Director of Development at Monivae College
Business Development Manager at Greater Green Triangle GP Education & Training
Marketing Co-ordinator at South West TAFE
Senior Corporate Communications Officer at Mackay Regional Council

Education

1998 - 2001
Bachelor of Commerce (B.Com.) from Deakin University
1991 - 1996
Education details unavailable from Terang College

More Information

Social Presence :

Prographics :

Exp : 16 Location : New South Wales, Australia Job Level : Mid-senior Designation : Director of Community Engagement at Lindisfarne Anglican Grammar School
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Simon

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Simon take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Simon

Personality Compatibility


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