Simon Welsh, MBA, MSc, CBCP

Visionary
DISC Type : Ds

Executive Performance Coach | Coaching Psychologist at Simon Welsh Performance Coaching

Dubai, United Arab Emirates

Overview

Simon is an Executive Performance Coach and Certified Business Coaching Psychologist with over 25 years of senior leadership experience at global brands like Apple and du. He integrates psychology and human performance research to support leaders. Colleagues describe him as passionate, transformative, and intuitive, with great determination and teamwork skills.

After a 25-year corporate career, he returned to university for an MBA, and later an MSc in Coaching Psychology, after personally experiencing the transformative power of coaching.

Personality Overview

Fast But Thoughtful

Objective Evaluator

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sustainable Performance
His coaching philosophy focuses on helping leaders achieve long-term success by aligning identity and purpose with behavior for sustainable high performance across work and life.
Behaviour Change
He frequently discusses the science behind why change is difficult, focusing on the roles of identity conflict, competing commitments, and environmental factors in building new habits.
Leadership Psychology
As a Certified Business Coaching Psychologist, he uses an evidence-based approach to help high performers improve energy, focus, and wellbeing.

Media Appearances

Simon has no verified media appearances

Work History

9-2022
Executive Performance Coach | Coaching Psychologist at Simon Welsh Performance Coaching
1-2025
Hintsa Certified Coach at Hintsa Performance
8-2021 - 9-2025
Channel Operations Director at du
Head Of Sales Operations at Cenomi Retail
Regional Sales Manager at Apple

Education

2022 - 2024
Master of Science - MS from Heriot-Watt University
2019 - 2020
Master of Business Administration - MBA from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 4 Location : Dubai, United Arab Emirates Job Level : Junior Designation : Executive Performance Coach | Coaching Psychologist at Simon Welsh Performance Coaching
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Simon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Simon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Simon

Personality Compatibility


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