Simon Young

Commander
DISC Type : D

Managing Partner at Institution

Doncaster, England, United Kingdom

Overview

Simon Young is a Managing Partner at Institution, specializing in B2B client acquisition and acting as "The Budget Bodyguard" to help brands maximize value from agencies. He focuses on building scalable new business systems using AI. Colleagues and clients describe him as a "true professional, " a "master" at his craft, and a "distinguished mentor. "

Simon previously described himself as having been "one of the worlds biggest spammers, " sending millions of emails weekly over two decades ago.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Sales
He actively discusses and builds B2B sales messaging systems using AI, suggesting it can outperform and even replace traditional sales teams.
B2B Lead Generation
His core focus is providing "done for you" agentic lead generation systems to create a predictable and scalable sales funnel for B2B clients.
Agency Accountability
He helps businesses fix underperforming marketing agencies and slash wasted ad spend, ensuring they receive demonstrable value from their marketing investments.

Media Appearances

Simon has no verified media appearances

Work History

1-2026
Managing Partner at Institution
9-2025 - 1-2026
Marketing Director at Leighton Vans Limited
5-2025 - 10-2025
Marketing Director at NOW Auction
11-2024 - 10-2025
Interim Group Marketing Director at MAG Motor Auction Group
9-2024 - 11-2024
Marketing Director at Blockovate

Education

1984 - 1990
Mathematics from The Windsor School for Boys
1980 - 1984
Education details unavailable from St. Peters School, Old Windsor

More Information

Social Presence :

Prographics :

Exp : 30 Location : Doncaster, England, United Kingdom Job Level : N/A Designation : Managing Partner at Institution
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simon

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • If convinced, they can reach decisions quite fast.
  • Can Simon take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Simon

Personality Compatibility


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