Simone Pinheiro Borges

Enigma
DISC Type : DCi

Head of Payments at Pluxee Brasil

São Paulo, São Paulo, Brazil

Overview

Simone Pinheiro Borges is the Head of Payments at Pluxee Brasil, bringing over 25 years of experience from the telecommunications and financial services sectors. A fintech innovator, she specializes in digital payments, mobile money, and strategic partnerships. Colleagues consistently describe her as focused, committed, and result-oriented.

She led the implementation of Sodexo Pay and Apple Pay, making Sodexo the first benefits provider in Brazil to launch NFC wallet solutions.

Personality Overview

Persuasive & Assertive

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Digital Payments
Leads the strategy and expansion of digital payment solutions, including recent innovations in e-commerce and NFC technology, impacting millions of daily transactions.
Fintech Innovation
Deeply involved in the fintech sector, having led advancements in digital lending, mobile money, and comprehensive card programs for major financial institutions.
Women in Technology
Actively supports diversity in the tech industry, recently promoting an affirmative action internship program at Pluxee for women in software development.

Media Appearances

Simone has no verified media appearances

Work History

8-2023
Head of Payments at Pluxee Brasil
1-2023 - 8-2023
Digital Payments Manager II at Sodexo Beneficios e Incentivos
2-2020 - 12-2022
Digital Payments Manager at Sodexo Beneficios e Incentivos
10-2015 - 1-2020
Mobile Money & Payments Manager LATAM at Telefonica
6-2015 - 10-2015
UX & Marketing Manager Wallet Services LATAM at Telefonica

Education

1992 - 1996
B.S. from Universidade Federal de Goiás

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Payments at Pluxee Brasil
URL has been copied!

Insights For Selling To Simone

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simone is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simone

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Simone move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Simone take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Simone

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.