Simran Bains

Observer
DISC Type : ci

Influencer Marketing Manager at We Are Social

Amsterdam, North Holland, Netherlands

Overview

Simran is a performance-driven Influencer Marketing Manager with over three years of experience building campaigns across North America and Europe. A graduate of the British Columbia Institute of Technology, colleagues describe her as positive, supportive, and creative, with a focus on turning authentic voices into tangible results.

She recently relocated from Vancouver to her dream city of Amsterdam, a move she had envisioned since she was sixteen. Outside of her direct role, she is passionate about the power of authentic storytelling and building communities, reflecting her deep immersion in social media culture.

Unique fact: She successfully secured organic promotional features from top football clubs like Manchester City and Bayern Munich for a music release, reaching over 120 million followers.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Authentic Creator Outreach
She believes creators can "smell automation from a mile away" and advocates for building genuine relationships over mass outreach to drive impact and brand credibility.
Performance Marketing
Her experience includes delivering an average 2. 4x ROAS on campaigns with over 1, 200 creators, demonstrating a focus on partnerships that convert and provide real results.
UGC Scaling
A core part of her recent experience involves scaling User-Generated Content across both paid and organic channels to build lasting brand credibility.

Media Appearances

Simran has no verified media appearances

Work History

2-2026
Influencer Marketing Manager at We Are Social
9-2025 - 12-2025
Social Promo/UGC Manager at big top amsterdam
1-2024 - 8-2025
Digital Marketing Specialist (Social & Partnerships) at KITS.COM (TSX:KITS)
5-2023 - 1-2024
Marketing Coordinator at KITS.COM (TSX:KITS)
1-2023 - 5-2023
Marketing Intern at KITS.COM (TSX:KITS)

Education

1-2021 - 11-2023
Bachelor of Business Administration - BBA from British Columbia Institute of Technology
2021 - 2022
Bachelor's degree from Arteveldehogeschool

More Information

Social Presence :

Prographics :

Exp : 3 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Influencer Marketing Manager at We Are Social
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Insights For Selling To Simran

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simran is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Simran

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Simran move?

  • They like to analyze well and then make their decisions.
  • Can Simran take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Simran

Personality Compatibility


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