Sinead Duffy

Inquirer
DISC Type : dc

Board Member at Plan International Ireland

County Dublin, Ireland

Overview

Sinead is a global advisor in communications, sustainability, and public affairs with over 25 years of experience, primarily in multinational life science companies like Bayer. She founded Camcor to guide organizations on sustainability communications and holds certifications from the University of Cambridge and Saïd Business School, University of Oxford.

Outside of her corporate advisory work, Sinead is deeply committed to social causes. She serves as a board member for Plan International Ireland, advancing childrens rights and equality for girls, and for EnergyCloud, an organization tackling fuel poverty with renewable energy.

Unique fact: Sinead helps provide free surplus renewable electricity to people living in fuel poverty through her volunteer board work at EnergyCloud.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Corporate Sustainability
Her entire career, including her time at Bayer and founding Camcor, focuses on advising organizations on sustainability strategy and stakeholder engagement.
Public Affairs
A core part of her professional title and expertise, she helps organizations navigate complex regulatory environments and public policy challenges.
Life Science Communications
Has over two decades of experience in senior communications roles at major multinational life science and health companies, including Bayer, MSD, and Sanofi.

Media Appearances

Sinead has no verified media appearances

Work History

5-2025
Board Member at Plan International Ireland
4-2025
Member, Global Expert Network at Business Fights Poverty
2-2024
Board Member at EnergyCloud
1-2022
Managing Director and Founder at Camcor - Communicating Sustainability
7-2019 - 12-2021
Senior Global Director Public Affairs, Sustainability at Bayer

Education

2021 - 2021
CPD from University of Cambridge
10-2021 - 12-2021
Women in Leadership from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : County Dublin, Ireland Job Level : Leadership Designation : Board Member at Plan International Ireland
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Insights For Selling To Sinead

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sinead is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sinead

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sinead move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sinead take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sinead

Personality Compatibility


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