Sirish C

Observer
DISC Type : ci

Marketing Head – TITAN BRANDS (Titan, Raga, Octane, Xylys, Nebula & Zoop) at TITAN COMPANY LIMITED

India

Overview

Sirish C is a marketing leader with over 18 years of experience, currently serving as the Marketing Head for Titan Brands at Titan Company Limited. An alumnus of T A Pai Management Institute, he is a key contributor to building iconic brands like Titan and Tanishq through innovative strategies.

As a keen observer of society, Sirish is passionate about understanding consumer behavior and creatively connecting brands with people. He focuses on integrating tradition with innovation, crafting marketing narratives that resonate across generations and maintain brand elegance in a changing market.

Unique fact: In 2021, Sirish was recognized as one of the Top 50 Marketers by Businessworld for his contributions to the industry.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Iconic Brand Building
He has been a key contributor in building the legacy of Titan, one of India's most loved brands, and also headed marketing for Tanishq, India's largest jewellery brand.
Emotional Storytelling
His marketing approach focuses on emotional storytelling and brand elegance, creating campaigns for Titan that resonate across generations.
Marketing Innovation
He is passionate about innovation in branding, digital marketing, and retail marketing, and is known for leading teams that create a culture of innovation and excellence.

Media Appearances

Sirish has no verified media appearances

Work History

6-2014
Marketing Head – TITAN BRANDS (Titan, Raga, Octane, Xylys, Nebula & Zoop) at TITAN COMPANY LIMITED
12-2012 - 5-2014
Marketing Head – TANISHQ at TITAN COMPANY LIMITED
7-2007 - 11-2012
Sr Manager Marketing, Studded category head; TANISHQ at TITAN COMPANY LIMITED

Education

Master of Business Administration (M.B.A.) from T A Pai Management Institute, Manipal

More Information

Social Presence :

Prographics :

Exp : 18 Location : India Job Level : N/A Designation : Marketing Head – TITAN BRANDS (Titan, Raga, Octane, Xylys, Nebula & Zoop) at TITAN COMPANY LIMITED
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Insights For Selling To Sirish

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sirish is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sirish

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sirish move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sirish take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sirish

Personality Compatibility


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