SJ McKenzie in

SJ McKenzie

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Director, Creative Products | Platform Distribution & Partnerships at NBCUniversal
📍 New York, New York, United States

SJ McKenzie is a Director of Creative Products at NBCUniversal, specializing in cross-platform storytelling for major global events like the Olympics and World Cup. A two-time Emmy winner and patented technologist, she holds an MBA from Fordham University and an AI Engineering certificate from Vanderbilt. People describe her as a strategic, analytical, and visionary leader.

Outside of her work in media, SJ is a former professional athlete with a passion for photography, which she shares as a personal hobby. Her interests extend to the broader entertainment landscape, following major media companies like The Walt Disney Company and Sony Pictures Entertainment.

Unique fact: SJ is a rare combination of a former professional athlete, a two-time Emmy Award winner, and a patented media technologist.

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Experience
17 Years
Current Role
Director, Creative Products | Platform Distribution & Partnerships
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics SJ cares about

Cross-Platform Storytelling
Leads creative direction for telling stories across broadcast, mobile, and web for major events like the Olympics, focusing on emotional resonance and clarity.
Audience Experience
Her work centers on shaping how audiences discover, experience, and feel content across different screens and distribution platforms for NBCUniversal.
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Career

Work history

8-2018
Director, Creative Products | Platform Distribution & Partnerships
NBCUniversal
2-2015 - 8-2018
Director, Product Development
NBC Sports Group
11-2012 - 2-2015
Senior Analyst, Insights & Production
NBCUniversal
5-2011 - 11-2012
Analyst, Digital Innovation
NBCUniversal
2-2010 - 6-2011
Vice President of Business Development | Digital Media Startup
Squarepushers, Inc
In the press

Media appearances

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Education
Bachelor of Arts - BA
Carleton College
MBA
Fordham University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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