SJ McKenzie

Captain
DISC Type : SD

Director, Creative Products | Platform Distribution & Partnerships at NBCUniversal

New York, New York, United States

Overview

SJ McKenzie is a Director of Creative Products at NBCUniversal, specializing in cross-platform storytelling for major global events like the Olympics and World Cup. A two-time Emmy winner and patented technologist, she holds an MBA from Fordham University and an AI Engineering certificate from Vanderbilt. People describe her as a strategic, analytical, and visionary leader.

Outside of her work in media, SJ is a former professional athlete with a passion for photography, which she shares as a personal hobby. Her interests extend to the broader entertainment landscape, following major media companies like The Walt Disney Company and Sony Pictures Entertainment.

Unique fact: SJ is a rare combination of a former professional athlete, a two-time Emmy Award winner, and a patented media technologist.

Personality Overview

Long-Term Thinker

Planner & Achiever

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cross-Platform Storytelling
Leads creative direction for telling stories across broadcast, mobile, and web for major events like the Olympics, focusing on emotional resonance and clarity.
Audience Experience
Her work centers on shaping how audiences discover, experience, and feel content across different screens and distribution platforms for NBCUniversal.
AI in Media
Holds an AI Engineering certificate from Vanderbilt and shares insights on the pace of transition and impact of AI in the media technology space.

Media Appearances

SJ has no verified media appearances

Work History

8-2018
Director, Creative Products | Platform Distribution & Partnerships at NBCUniversal
2-2015 - 8-2018
Director, Product Development at NBC Sports Group
11-2012 - 2-2015
Senior Analyst, Insights & Production at NBCUniversal
5-2011 - 11-2012
Analyst, Digital Innovation at NBCUniversal
2-2010 - 6-2011
Vice President of Business Development | Digital Media Startup at Squarepushers, Inc

Education

Bachelor of Arts - BA from Carleton College
MBA from Fordham University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Creative Products | Platform Distribution & Partnerships at NBCUniversal
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Insights For Selling To SJ

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SJ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from SJ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will SJ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can SJ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And SJ

Personality Compatibility


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