Smriti Somani

Pioneer
DISC Type : ids

Global VP & GTM Lead at Odessa

Bengaluru, Karnataka, India

Overview

Smriti Somani is a B2B marketing leader specializing in go-to-market strategy, brand communications, and demand generation for the fintech industry. A graduate of the Xavier Institute of Communications, she has a proven history of driving growth and launching brands in new markets. Colleagues describe her as creative, dedicated, and a terrific mentor.

She successfully led the high-decibel launch of banking tech firm Zeta Suite into the North American market at the Money 20/20 conference.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Go-to-Market Strategy
Her current role is Global GTM Lead at Odessa, and she has a history of implementing GTM strategies for new products and market entries at Refyne and Zeta.
Financial Technology
Her recent career has focused on fintech, from banking tech at Zeta to employee financial wellness at Refyne. She recently attended the Asset Finance Connect Conference.
Team Mentorship
Multiple recommendations praise her as a terrific mentor who is passionate about her team and encourages them to push boundaries and think creatively.

Media Appearances

Smriti has no verified media appearances

Work History

11-2023
Global VP & GTM Lead at Odessa
8-2023
Member at Exit Five
5-2022 - 3-2023
Vice President, Enterprise Marketing at Refyne India
7-2021 - 5-2022
Sr. Director Marketing at Zeta Suite
10-2015 - 5-2022
Marketing Director at Zeta Suite

Education

2003 - 2004
PG Diploma from Xavier Institute of Communications
2009 - 2009
Basic Level from Instituto Hispania, Mumbai

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Global VP & GTM Lead at Odessa
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Insights For Selling To Smriti

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smriti is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Smriti

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Smriti move?

  • They are generally fast movers and can take quick decisions
  • Can Smriti take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Smriti

Personality Compatibility


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